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[08/14/15 - 08:29 AM]
"The Astronaut Wives Club" Grows to Its Biggest Audience Since Its Debut
ABC spins the numbers for Thursday, August 13.
[via press release from ABC]

ABC's Thursday Dramas Build Across the Board

Please Note: ABC's Thursday lineup was preempted in approximately 8% of the U.S. for local NFL coverage.

The Astronaut Wives Club (8-9pm - 4.6 million and 0.9/4 in AD18-49): ABC's The Astronaut Wives Club grew over the prior week in Total Viewers (+29% - 4.6 million vs. 3.5 million) and Adults 18-49 (+50% - 0.9/4 vs. 0.6/2), delivering its biggest audience since its debut and matching a best-since-debut young adult number - since 6/18/15.

· Continuing to improve its time period for ABC, The Astronaut Wives Club was up from original programming in the hour on the year-ago night (2.1 million and 0.5/2 on 8/14/14) by 2.5 million viewers and by 80% in Adults 18-49.

· In the most recent round of Live + 7 Day numbers (for 7/23/15), The Astronaut Wives Club scored its biggest-ever playback increase in Adults 18-49 with a +67% jump over its L+SD rating.

Mistresses (9-10pm - 4.3 million and 1.1/4 in AD18-49): At 9pm, ABC's Mistresses built week to week in Total Viewers (+72% - 4.3 million vs. 2.5 million) and Adults 18-49 (+83% - 1.1/4 vs. 0.6/2), posting season highs on both counts.

Rookie Blue (10-11pm - 4.3 million and 0.8/3 in AD18-49): At 10pm, ABC's Rookie Blue was up week to week in Total Viewers (+39% - 4.3 million vs. 3.1 million) and Adults 18-49 (+33% - 0.8/3 vs. 0.6/2), hitting a new season best in viewers and tying a season high with young adults.

Quick Take for Thursday, August 13, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Astronaut Wives Club" Grows to its Biggest Audience Since its Debut

"Mistresses" Spikes Week to Week to Deliver Season Highs

"Rookie Blue" Hits a New Season High in Viewers and Ties a Young Adult High

Live + Same Day Results:

Please Note: ABC's Thursday lineup was preempted in approximately 8% of the U.S. for local NFL coverage.

"The Astronaut Wives Club" (8:00-9:00 p.m. - 4.6 million and 0.9/4 in AD18-49):

ABC's "The Astronaut Wives Club" grew over the prior week in Total Viewers (+29% - 4.6 million vs. 3.5 million) and Adults 18-49 (+50% - 0.9/4 vs. 0.6/2), delivering its biggest audience since its debut and matching a best-since-debut young adult number - since 6/18/15.

· Continuing to improve its 8 o'clock time period for ABC, "The Astronaut Wives Club" was up from original programming in the hour on the year-ago night (2.1 million and 0.5/2 on 8/14/14) by 2.5 million viewers and by 80% in Adults 18-49.

· In the most recent round of Live + 7 Day numbers (for 7/23/15), "The Astronaut Wives Club" scored its biggest-ever playback increase in Adults 18-49 with a +67% jump over its L+SD rating.

"Mistresses" (9:00-10:00 p.m. - 4.3 million and 0.8/3 in AD18-49):

At 9:00 p.m., ABC's "Mistresses" built week to week in Total Viewers (+72% - 4.3 million vs. 2.5 million) and Adults 18-49 (+83% - 1.1/4 vs. 0.6/2), posting season highs on both counts.

"Rookie Blue" (10:00-11:00 p.m. - 4.3 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Rookie Blue" was up week to week in Total Viewers (+39% - 4.3 million vs. 3.1 million) and Adults 18-49 (+33% - 0.8/3 vs. 0.6/2), hitting a new season best in viewers and tying a season high with young adults.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/13/15.





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· ASTRONAUT WIVES CLUB, THE (ABC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)




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