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[08/22/15 - 09:00 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC on Top in Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (8/21/15):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

NBC (4.049 million viewers, #2; adults 18-49: 0.9, #1) was the demo champ on Friday with an encore of "America's Got Talent" (3.710 million viewers, #6; adults 18-49: 0.8, #T2) plus a new "Dateline NBC" (4.728 million viewers, #3; adults 18-49: 1.0, #1).

CBS (4.976 million viewers, #1; adults 18-49: 0.6, #T2) then was the most-watched network with repeats of "Elementary" (4.288 million viewers, #4; adults 18-49: 0.6, #T7), "Hawaii Five-0" (5.034 million viewers, #2; adults 18-49: 0.7, #T4) and "Blue Bloods" (5.607 million viewers, #1; adults 18-49: 0.7, #T4).

Next up was ABC (3.045 million viewers, #3; adults 18-49: 0.6, #T2) and its trio of "We Day" (2.105 million viewers, #9; adults 18-49: 0.4, #T9), "Shark Tank" (3.189 million viewers, #7; adults 18-49: 0.6, #T7) and "20/20" (3.842 million viewers, #5; adults 18-49: 0.7, #T4).

Meanwhile, FOX (1.932 million viewers, #4; adults 18-49: 0.6, #T2) offered up encores of "MasterChef" (2.470 million viewers, #8; adults 18-49: 0.8, #T2) and "Gotham" (1.395 million viewers, #12; adults 18-49: 0.4, #T9).

And finally, a new "Masters of Illusion" (1.677 million viewers, #10; adults 18-49: 0.4, #T9) and repats of "Whose Line Is It Anyway?" (1.378 million viewers, #13; adults 18-49: 0.4, #T9) and "Penn & Teller: Fool Us" (1.464 million viewers, #11; adults 18-49: 0.4, #T9) closed out the evening over on The CW (1.496 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.3 and 0.2 rating, respectively.

Week-to-week changes (adults 18-49):
0.00% - Dateline NBC
-30.00% - 20/20
-33.33% - Masters of Illusion

Year-to-year changes (adults 18-49):
-9.09% - Dateline NBC
-12.50% - 20/20
-20.00% - Masters of Illusion
-50.00% - We Day (vs. Last Man Standing (Repeats))

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/22/14):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

CBS (6.565 million viewers, #1; adults 18-49: 1.8, #1) was the top draw on Friday thanks to its coverage of "NFL Preseason: Raiders at Packers" (6.565 million viewers, #1; adults 18-49: 1.8, #1).

NBC (4.454 million viewers, #2; adults 18-49: 0.9, #T2) then had to settle for second place with its duo of "Running Wild with Bear Grylls" (2.564 million viewers, #9; adults 18-49: 0.5, #T9) and "Dateline NBC" (5.400 million viewers, #2; adults 18-49: 1.1, #T2).

Next up was ABC (4.170 million viewers, #3; adults 18-49: 0.9, #T2) with its mix of "Last Man Standing" (4.068 million viewers, #5; adults 18-49: 0.8, #T6), another "Last Man Standing" (4.069 million viewers, #4; adults 18-49: 0.8, #T6), "Shark Tank" (4.459 million viewers, #3; adults 18-49: 1.1, #T2) and "20/20" (3.983 million viewers, #6; adults 18-49: 0.8, #T6).

Meanwhile, FOX (3.216 million viewers, #4; adults 18-49: 0.9, #T2) served up second runs of "MasterChef" (3.021 million viewers, #8; adults 18-49: 0.9, #T4) and "Bones" (3.413 million viewers, #7; adults 18-49: 0.9, #T4).

And finally, The CW (1.121 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with a new "Masters of Illusion" (1.608 million viewers, #10; adults 18-49: 0.5, #T9) alongside repeats of "Whose Line Is It Anyway?" (1.226 million viewers, #11; adults 18-49: 0.4, #11) and "America's Next Top Model" (0.826 million viewers, #12; adults 18-49: 0.3, #12). In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.2 and 0.2 rating, respectively.

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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