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[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[via press release from ABC]

ABC's is #1 on Monday in AD18-49 with Bachelor in Paradise Up 20% to a New Series High

ABC Monday Prime (8-11pm - 4.1 million and 1.2/4 in AD18-49): ABC ranked #1 on Monday in Adults 18-49 (1.2/4-tie) with a 4-week high on the night - since 7/27/15. Growing to series highs, ABC's Bachelor in Paradise was Monday's #1 TV show in Total Viewers (5.5 million) and Adults 18-49 (1.8/6).

Bachelor in Paradise (8-9pm - 5.5 million and 1.8/6 in AD18-49): At 8pm, ABC's Bachelor in Paradise was up for the 3rd consecutive Monday in Total Viewers (+6% - 5.5 million vs. 5.2 million) and spiked 20% in Adults 18-49 week to week (1.8/6 vs. 1.5/6) to score new series highs on both Nielsen measures. The ABC unscripted series won its hour in Total Viewers, Adults 18-49, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· For the 2nd week in a row, Bachelor in Paradise was up from its year-ago 2-hour Monday telecast (4.8 million and 1.3/4 on 8/25/14) with Total Viewers (+15%) and Adults 18-49 (+38%).

Bachelor in Paradise: After Paradise (9-10pm - 4.0 million and 1.1/3 in AD18-49): From 9-10pm, ABC's Bachelor in Paradise: After Paradise beat Fox's So You Think You Can Dance for the 2nd week in a row with Total Viewers (+38% - 4.0 million vs. 2.9 million) and moved ahead of the Fox show for the first time in Adults 18-49 (+38% - 1.1/3 vs. 0.8/3). After Paradise won its hour with Adults 18-34 and all key Women (W18-34/W18-49/W25-54), ranking as the #2 TV show of the night on each measure behind only Bachelor in Paradise.

· After Paradise surged by double digits week to week in Total Viewers (+25%) and Adults 18-49 (+57%) to deliver series bests on both counts.

The Whispers (10-11pm - 2.7 million and 0.6/2 in AD18-49): In the 10 o'clock hour, ABC's The Whispers was up week to week in Total Viewers (+8% - 2.7 million vs. 2.5 million) and Adults 18-49 (+20% - 0.6/2 vs. 0.5/2).

· After 3 days of TV playback, last week's telecast of The Whispers shot up +100% over its L+SD rating in Adults 18-49, marking its largest-ever L+3 playback increase.

Quick Take for Monday, August 24, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Adults 18-49 with a 4-Week Highs

"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults

"Bachelor in Paradise" is Monday's No. 1 Program in Total Viewers and Adults 18-49

"The Whispers" is Up Week to Week in Total Viewers and Adults 18-49

Monday Night (08/24/15) - ABC Total Viewer and Adult 18-49 Projections

"Bachelorette in Paradise": L3 = 7.1 mil/2.2 rtg and L7 = 7.3 mil/2.2 rtg.

"Bachelorette in Paradise: After Paradise": L3 = 5.1 mil/1.3 rtg and L7 = 5.3 mil/1.3 rtg.

"The Whispers": L3 = 4.3 mil/1.0 rtg and L7 = 4.9 mil/1.1 rtg.

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 4.1 million and 1.2/4 in AD18-49):

ABC ranked No. 1 on Monday in Adults 18-49 (1.2/4-tie) with a 4-week high on the night - since 7/27/15. Growing to series highs, ABC's "Bachelor in Paradise" was Monday's No. 1 TV show in Total Viewers (5.5 million) and Adults 18-49 (1.8/6).

"Bachelor in Paradise" (8:00-9:00 p.m. - 5.5 million and 1.8/6 in AD18-49):

At 8:00 p.m., ABC's "Bachelor in Paradise" was up for the 3rd consecutive Monday in Total Viewers (+6% - 5.5 million vs. 5.2 million) and spiked 20% in Adults 18-49 week to week (1.8/6 vs. 1.5/6) to score new series highs on both Nielsen measures. The ABC unscripted series won its hour in Total Viewers, Adults 18-49, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· For the 2nd week in a row, "Bachelor in Paradise" was up from its year-ago 2-hour Monday telecast (4.8 million and 1.3/4 on 8/25/14) with Total Viewers (+15%) and Adults 18-49 (+38%).

"Bachelor in Paradise: After Paradise" (9:00-10:00 p.m. - 4.0 million and 1.1/3 in AD18-49):

From 9:00-10:00 p.m., ABC's "Bachelor in Paradise: After Paradise" beat Fox's "So You Think You Can Dance" for the 2nd week in a row with Total Viewers (+38% - 4.0 million vs. 2.9 million) and moved ahead of the Fox show for the first time in Adults 18-49 (+38% - 1.1/3 vs. 0.8/3). "After Paradise" won its hour with Adults 18-34 and all key Women (W18-34/W18-49/W25-54), ranking as the No. 2 TV show of the night on each measure behind only "Bachelor in Paradise."

· "After Paradise" surged by double digits week to week in Total Viewers (+25%) and Adults 18-49 (+57%) to deliver series bests on both counts.

"The Whispers" (10:00-11:00 p.m. - 2.7 million and 0.6/2 in AD18-49):

In the 10 o'clock hour, ABC's "The Whispers" was up week to week in Total Viewers (+8% - 2.7 million vs. 2.5 million) and Adults 18-49 (+20% - 0.6/2 vs. 0.5/2).

· After 3 days of TV playback, last week's telecast of "The Whispers" shot up +100% over its L+SD rating in Adults 18-49, marking its largest-ever L+3 playback increase.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day ratings, 8/24/15.





  [august 2015]  
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· BACHELOR IN PARADISE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)





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