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[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (8/28/15):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

CBS (5.420 million viewers, #1; adults 18-49: 1.4, #1) pulled into the top spot on Friday with its coverage of "NFL Preseason: Detroit at Jacksonville" (5.420 million viewers, #1; adults 18-49: 1.4, #1).

ABC (4.590 million viewers, #2; adults 18-49: 0.9, #2) then took home the silver with a repeat "Shark Tank" (4.243 million viewers, #5; adults 18-49: 0.8, #T4), the season finale of "Primetime: What Would You Do?" (4.362 million viewers, #4; adults 18-49: 0.9, #3) and a new "20/20" (5.165 million viewers, #2; adults 18-49: 1.0, #2).

Next up was NBC (3.794 million viewers, #3; adults 18-49: 0.7, #3) with repeats of "America's Got Talent" (3.459 million viewers, #6; adults 18-49: 0.7, #6) and "Dateline NBC" (4.463 million viewers, #3; adults 18-49: 0.8, #T4).

Meanwhile, The CW (1.723 million viewers, #4; adults 18-49: 0.5, #4) offered up a new "Masters of Illusion" (1.683 million viewers, #9; adults 18-49: 0.4, #10) and repeats of "Whose Line Is It Anyway?" (1.647 million viewers, #10; adults 18-49: 0.5, #T8) and "Penn & Teller: Fool Us" (1.780 million viewers, #7; adults 18-49: 0.5, #T8). In the netlet's target demo (women 18-34), said trio posted a 0.4, 0.4 and 0.4 rating, respectively.

And finally, second runs of "MasterChef" (1.774 million viewers, #8; adults 18-49: 0.6, #7) and "Gotham" (1.096 million viewers, #11; adults 18-49: 0.3, #11) on FOX (1.435 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+42.86% - 20/20
0.00% - Masters of Illusion
-25.00% - Primetime: What Would You Do? (vs. 8/14/15)

Year-to-year changes (adults 18-49):
+25.00% - 20/20
0.00% - Masters of Illusion
-10.00% - Primetime: What Would You Do? (vs. Shark Tank (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7 with an encore telecast; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "CBS Summer Showcase," 0.4/1 with an encore; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/29/14):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

NBC (3.805 million viewers, #2; adults 18-49: 0.8, #T1) and ABC (3.694 million viewers, #3; adults 18-49: 0.8, #T1) shared the demo crown on Friday as the latter served up its mix of "Last Man Standing" (3.441 million viewers, #7; adults 18-49: 0.6, #T8), another "Last Man Standing" (3.364 million viewers, #8; adults 18-49: 0.7, #T4), "Shark Tank" (3.860 million viewers, #5; adults 18-49: 1.0, #1) and "20/20" (3.821 million viewers, #6; adults 18-49: 0.8, #3).

The Peacock then served up its duo of "Running Wild with Bear Grylls" (2.275 million viewers, #9; adults 18-49: 0.6, #T8) and "Dateline NBC" (4.569 million viewers, #4; adults 18-49: 0.9, #2).

Next up was CBS (5.318 million viewers, #1; adults 18-49: 0.7, #3) with repeats of "CSI: Crime Scene Investigation" (4.911 million viewers, #3; adults 18-49: 0.6, #T8), "Hawaii Five-0" (5.332 million viewers, #2; adults 18-49: 0.7, #T4) and "Blue Bloods" (5.712 million viewers, #1; adults 18-49: 0.7, #T4).

Meanwhile, FOX (2.107 million viewers, #4; adults 18-49: 0.6, #4) offered up second runs of "MasterChef" (2.117 million viewers, #10; adults 18-49: 0.7, #T4) and "Bones" (2.097 million viewers, #11; adults 18-49: 0.5, #11).

And finally, a new "Masters of Illusion" (1.383 million viewers, #12; adults 18-49: 0.4, #T12), a repeat "Whose Line Is It Anyway?" (1.237 million viewers, #13; adults 18-49: 0.4, #T12) and an encore of "America's Next Top Model" (0.945 million viewers, #14; adults 18-49: 0.3, #14) closed out the night on The CW (1.127 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.3 and 0.3 rating, respectively.

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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