[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[via press release from MTV]


Big Moments Drive 2015 MTV VMAs to 41MM Digital Streams and Record 21MM Tweets, Enormous Activity Across Vine, Tumblr, Facebook, and Instagram

Los Angeles, CA - September 2, 2015 - MTV, a unit of Viacom (NASDAQ: VIAB, VIA), reported today that the 2015 "MTV Video Music Awards" has generated more than 73 million views to date across platforms, inclusive of video viewing across television, MTV.com and the MTV App, and social platforms including Facebook and Twitter. Through Tuesday, September 1, the 2015 MTV VMA had recorded 41 million videos streams - up 55% over last year - across MTV's digital platforms, Twitter, and Facebook.*

Powered by a barrage of big moments, the 2015 MTV VMAs drove enormous activity on social media and now stands as the most Tweeted television program since Nielsen Social began tracking Twitter TV activity. Digital and social platform-specific highlights include:

MTV Digital: MTV.com attracted 19 million total visits, up 23% over 2014. Streams to the MTV App increased 643% over 2014. (Omniture 8.30.15-9.1.15 vs. 8.24.14-8.16.14)

Vine: The 2015 MTV VMAs generated more than 100 million loops on Vine. (Vine, 8.30.15)

Instagram: The 2015 MTV VMAs generated 64 million interactions on Instagram. (Instagram, 8.30.15)

Facebook: 16 million people had 39 million Facebook interactions related to the 2015 MTV VMAs. (Facebook, 8.30.15)

Twitter: 2.2 million people sent 21.4 million Tweets about the 2015 MTV VMAs. Nearly 11.8 million people saw those Tweets a total of 676 million times.

VMA tweets grew 69% year-over-year. The most Tweeted minute occurred at 10:49 p.m. with 247,525 Tweets following Kanye West's announcement that he was running for President. (Nielsen Social, 8.30.15 vs. 8.24.14)

YouTube: The 2015 MTV VMAs generated 2.1 million views on YouTube. (YouTube Analytics, 8.30.15 - 8.31.15)


Total Views - Nielsen, reach, all plays, Viacom nets, LSD, 1 min. qualifier, 8/30/15-9/1/15, Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify

Streams - Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.

  [september 2015]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.