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INVESTIGATION DISCOVERY TOPS ALL OF AD-SUPPORTED CABLE FOR DELIVERY OF W25-54 IN SEPTEMBER
- Network Delivers Strong, Double-Digit Growth in All Key Demos for the Quarter and Month -
Investigation Discovery (ID) ranked #1 in all of ad-supported cable in September for total day delivery of W25-54 and garnered strong double-digit growth in primetime across all key demos for both 3Q15 and the month, including P2+, HH, P25-54, W25-54, P18-49 and W18-49. September marks the first time ID has ranked #1 for the W25-54 target audience. Among total day delivery of P25-54, ID moved up 7 positions to rank #4 for the month, behind only ESPN, USA and TNT.*
For the quarter, eight original series averaged over one million viewers P2+, including Homicide Hunter: Lt. Joe Kenda (1.709 million), On the Case with Paula Zahn (1.278 million), Deadline: Crime with Tamron Hall (1.223 million), The Perfect Murder (1.103 million), Swamp Murders (1.072 million), Killer Instinct with Chris Hansen (1.062 million), Suspicion (1.043 million) and Cry Wolfe (1.03 million).
ID experienced its best 3Q ever in prime and total day, delivering over 900k P2+ in prime time. The network also delivered its best September in network history, with more than 929k P2+ in prime.
3Q '15 vs. 3Q '14: Primetime Delivery (L+3 Day data)
P2+ +20% (901k vs. 750k)
HH +16% (750k vs. 647k)
P25-54 +14% (373k vs. 327k)
W25-54 +16% (257k vs. 221k)
P18-49 +20% (301k vs. 250k)
W18-49 +17% (204k vs. 175k)
3Q '15 vs. 3Q '14: Total Day Delivery (L+3 Day data)
P2+ +11% (645k vs. 580k)
HH +8% (561k vs. 519k)
P25-54 +8% (295k vs. 274k)
W25-54 +12% (206k vs. 184k)
P18-49 +14% (243k vs. 213k)
W18-49 +16% (169k vs. 146k)
September '15 vs. September '14: Primetime Delivery (L+3 Day data)
P2+ +26% (929k vs. 736k)
HH +22% (770k vs. 632k)
P25-54 +20% (388k vs. 323k)
W25-54 +24% (270k vs. 217k)
P18-49 +26% (316k vs. 251k)
W18-49 +25% (217k vs. 174k)
September '15 vs. September '14: Total Day Delivery (L+3 Day data)
P2+ +14% (640k vs. 559k)
HH +12% (557k vs. 496k)
P25-54 +13% (300k vs. 266k)
W25-54 +18% (212k vs. 180k)
P18-49 +21% (250k vs. 207k)
W18-49 +22% (175k vs. 144k)
Source: Nielsen, 12/29/14-9/27/15, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), L+3 Day data, Time Period Based Averages.
*Source: Nielsen, 8/31/15-9/27/15, Total Day M-Su 6a-6a, L+3 Day data, P/W25-54 delivery, Time Period Based Averages, Ad-supported cable, excluding NAN and ADSM for P25-54.
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