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[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.
[via press release from ABC]

ABC's Quantico Holds 100% in AD18-49 and Builds on its Debut in AD18-34 and W18-34

Sunday Night (10/4/15) - ABC Total Viewer and Adult 18-49 Projections

Once Upon a Time: L3 = 7.6 million/2.5 rating, L7 = 8.2 million/2.7 rating and MP+35 = 3.5 rating

Blood & Oil: L3 = 8.6 million/2.0 rating, L7 = 9.3 million/2.2 rating

Quantico: L3 = 11.6 million/3.0 rating, L7 = 12.5 million/3.2 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 5.0 million and 1.4/4 in AD18-49): Against a high-rated Sunday Night Football game on NBC and an NFL overrun-boosted Fox, ABC outdelivered CBS on Sunday (with an overrun) with its drama season premieres in Adults 18-49 (+8% - 1.4/4 vs. 1.3/4). The Net was steady with its week-earlier season premiere delivery on the night.

· Surging from its lead-in for the 2nd week in a row at 10pm (+58%), ABC's Quantico (1.9/6) was Sunday's #1 broadcast drama in Adults 18-49 and Once Upon a Time (1.8/5) was just behind at #2, ahead of all three of CBS' drama premieres on the night with Madam Secretary (1.5/4), The Good Wife (1.2/3) and CSI: Cyber (1.0/3). Quantico and Once Upon a Time each held 100% of their week-ago premieres in Adults 18-49. Among premiere week's biggest playback gainers in L3, Quantico's week-ago premiere shot up by +4.0 million Total Viewers and +1.2 rating points (+63%) among Adults 18-49 from L+SD to L+3 Day. In fact, ABC claimed last Sunday's Top 2 playback gainers among Adults 18-49, with Quantico (+1.2 rating points) and the season opener of Once Upon a Time (+0.9 rating points).

Once Upon a Time (8-9pm - 5.3 million and 1.8/5 in AD18-49): Jumping 125% from its Adult 18-49 lead-in at 8pm (a repeat of Tuesday's The Muppets) opposite the beginning of SNF and Fox's NFL-fueled comedies, ABC's Once Upon a Time beat CBS' season premiere of Madam Secretary the hour by 20% (1.8/6 vs. 1.5/4). The ABC drama held even with its week-ago premiere to tie its top Adult 18-49 rating since March - since 3/22/15. In addition, OUAT was up week to week with key Women: W18-49 (+x%) and W25-54 (+x%).

Blood & Oil (9-10pm - 5.2 million and 1.2/3 in AD18-49): At 9pm, ABC's Blood & Oil tied CBS' season opener of The Good Wife in Adults 18-49 (1.2/3) and beat the CBS drama opener in Adults 18-34 (+14%). Blood & Oil retained a solid 86% of its week-ago debut rating with Adults 18-49 and 100% among Adults 18-34.

Quantico (10-11pm - 6.9 million and 1.9/6 in AD18-49): At 10pm, ABC's Quantico jumped 58% over its lead-in and beat CBS' CSI: Cyber premiere by 90% in Adults 18-49 (1.9/6 vs. 1.0/3). Despite its late time slot, the new ABC drama held steady on the half-hour among young adults. Quantico remained steady with last week's debut to equal ABC's best young adult number with a series in the hour since September 2012 - since 9/30/12. The new ABC drama actually built on its week-ago debut in Adults 18-34 (+8%) and Women 18-34 (+29%).

· Quantico spiked more than 40% from ABC's year-ago delivery of Revenge in the hour (4.9 million and 1.3/4 on 10/5/14) in Total Viewers (+41%) and Adults 18-49 (+46%).

Quick Take for Sunday, October 4, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Beats CBS' Sunday Premieres in Adults 18-49 with the Night's Top 2 Dramas

"Once Upon a Time" Holds Steady with its Premiere for its Top Rating Since March

ABC's "Blood & Oil" Ties CBS' "The Good Wife" Season Opener in Adults 18-49

"Quantico" Spikes Over its Lead-in, Holds its Debut Rating and Boosts its Slot by 46%

Sunday Night (10/04/15) - ABC Total Viewer and Adult 18-49 Projections

"OUAT:" L3 = 7.6 million/2.5 rating, L7 = 8.2 million/2.7 rating and MP+35 = 3.5 rating

"Blood & Oil:" L3 = 8.6 million/2.0 rating, L7 = 9.3 million/2.2 rating

"Quantico:" L3 = 11.6 million/3.0 rating, L7 = 12.5 million/3.2 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.0 million and 1.4/4 in AD18-49):

Against a high-rated Sunday Night Football game on NBC and an NFL overrun-boosted Fox, ABC outdelivered CBS on Sunday with its drama season premieres in Adults 18-49 (+8% - 1.4/4 vs. 1.3/4 - including a regional overrun). The Net was steady with its week-earlier season premiere delivery on the night.

· Surging from its lead-in for the 2nd week in a row at 10:00 p.m. (+58%), ABC's "Quantico" (1.9/6) was Sunday's No. 1 broadcast drama in Adults 18-49 and "Once Upon a Time" (1.8/5) was just behind at No. 2, ahead of all three CBS drama premieres on the night with "Madam Secretary" (1.5/4), "The Good Wife" (1.2/3) and "CSI: Cyber" (1.0/3). "Quantico" and "Once Upon a Time" each held 100% of their week-ago premieres in Adults 18-49, as ABC's "Quantico" joined CBS' "Limitless" as the only 2 new series to hold so far.

· Among premiere week's biggest playback gainers, "Quantico's" week-ago premiere shot up by +4.0 million Total Viewers and +1.2 rating points (+63%) among Adults 18-49 from L+SD to L+3 Day. In fact, ABC claimed last Sunday's Top 2 playback gainers among Adults 18-49, with "Quantico" (+1.2 rating points) and the opener of "Once Upon a Time" (+0.9 rating points).

"Once Upon a Time" (8:00-9:00 p.m. - 5.3 million and 1.8/5 in AD18-49):

Jumping 125% from its Adult 18-49 lead-in at 8:00 p.m. (repeat of Tuesday's "The Muppets") opposite the beginning of SNF and Fox's NFL-fueled comedies, ABC's "Once Upon a Time" beat CBS' season premiere of "Madam Secretary" in the hour by 20% (1.8/6 vs. 1.5/4).

· The ABC drama held even with its week-ago premiere to tie its top Adult 18-49 rating since March - since 3/22/15. In addition, "OUAT" was up week to week for its best results since March with key Women: W18-49 (+9%) and W25-54 (+4%).

"Blood & Oil" (9:00-10:00 p.m. - 5.2 million and 1.2/3 in AD18-49):

At 9:00 p.m., ABC's "Blood & Oil" tied CBS' season opener of "The Good Wife" in Adults 18-49 (1.2/3) and beat the CBS drama opener in Adults 18-34 (+14%). "Blood & Oil" retained a solid 86% of its week-ago debut rating with Adults 18-49 and held 100% among Adults 18-34.

"Quantico" (10:00-11:00 p.m. - 6.9 million and 1.9/6 in AD18-49):

At 10:00 p.m., ABC's "Quantico" jumped 58% over its lead-in and beat CBS' "CSI: Cyber" premiere by 90% in Adults 18-49 (1.9/6 vs. 1.0/3). "Quantico" remained steady with last week's debut to equal ABC's best young adult number with a series in the hour since September 2012 - since 9/30/12. The new ABC drama actually built on its week-ago debut in Adults 18-34 (+8%) and Women 18-34 (+29%).

· "Quantico" spiked more than 40% from ABC's year-ago delivery of "Revenge" in the hour (4.9 million and 1.3/4 on 10/5/14) in Total Viewers (+41%) and Adults 18-49 (+46%).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/04/15.





  [october 2015]  
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· BLOOD & OIL (ABC)
· CSI: CYBER (CBS)
· GOOD WIFE, THE (CBS)
· LIMITLESS (CBS)
· MADAM SECRETARY (CBS)
· MUPPETS, THE (ABC)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· REVENGE (ABC)




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