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[10/07/15 - 08:26 AM]
"Fresh Off the Boat" Grows Week to Week and Dominates Fox's "The Grinder"
ABC spins the numbers for Tuesday, October 6.

[via press release from ABC]

ABC's Fresh Off the Boat Grows Week to Week - Beats Fox's Grinder by 80% in the Demo

Live + Same Day Results:

The Muppets (8-8:30pm - 4.8 million and 1.6/6 in AD18-49): At 8pm, ABC's The Muppets dominated its comedy competition in Adults 18-49, beating Fox's Grandfathered by an even greater 45% in Adults 18-49 (1.6/6 vs. 1.1/4), up from a 33% lead the prior week. The new ABC comedy ranked #2 in the half-hour in Men 18-34 (tied w/The Voice) and Kids 2-11.

· The Muppets was up 45% in Adults 18-49 from Selfie in the half-hour last year (1.1/4 in AD18-49 on 10/7/14).

Fresh Off the Boat (8:30-9pm - 4.9 million and 1.8/6 in AD18-49): At 8:30pm, ABC's Fresh Off the Boat widened its advantage over Fox's The Grinder to 80% in Adults 18-49 (1.8/6 vs. 1.0/3), up from a 13% advantage the prior week. Fresh Off the Boat grew week to week in Total Viewers (+4%) and in Adults 18-49 (+6%).

· Fresh Off the Boat doubled ABC's delivery in the half-hour year to year (+100% over the 0.9/3 for Manhattan Love Story on 10/7/14).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.3 million and 1.6/5 in AD18-49): At 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. ran in a virtual tie with CBS' NCIS: New Orleans in Adults 18-49 (1.6/5 vs. 1.7/5) and will move ahead once playback is included as it did last week. S.H.I.E.L.D. was steady with its week-earlier season opener in Adults 18-49 (1.6/5 vs 1.7/5) and built on its premiere by 10% with Men 18-34. In fact, the ABC drama won the hour with Men 18-34.

· Live + 3 Day: Last week's telecast of S.H.I.E.L.D. jumped to a 2.6 rating in Adults 18-49 (up +53% from a 1.7 L+SD), moving out of a tie with NCIS: New Orleans to beat the CBS drama by 4-tenths of a rating point in L+3.

Quantico-R (10-11pm - 3.2 million and 0.8/3 in AD18-49): At 10pm, ABC's encore telecast of Sunday's Quantico drew an additional 3.2 million viewers to the show, on top of the 7.0 million that watched it on Sunday at 10pm.

Tuesday Night (10/06/15) - ABC Total Viewer and Adult 18-49 Projections, Including Multiplatform + 35 Days

The Muppets: L3 = 6.6 million/2.1 rating, L7 = 7.1 million/2.3 rating

FOTB: L3 = 6.6 million/2.3 rating, L7 = 7.0 million/2.5 rating and MP+35 = 3.5 rating

SHIELD: L3 = 6.8 million/2.6 rating, L7 = 7.6 million/2.9 rating and MP+35 = 3.6 rating

Quick Take for Tuesday, October 6, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Muppets" Widens its Advantage to 45% Over Fox's "Grandfathered" at 8pm

"Fresh Off The Boat" Grows Week to Week and Dominates Fox's "The Grinder"

"S.H.I.E.L.D." Wins its Hour with Men 18-34 and Builds by 10% on its Premiere

Tuesday Night (10/06/15) -- ABC Total Viewer and Adult 18-49 Projections

"The Muppets": L3 = 6.6 million/2.1 rating, L7 = 7.1 million/2.3 rating

"FOTB": L3 = 6.6 million/2.3 rating, L7 = 7.0 million/2.5 rating and MP+35 = 3.5 rating

"SHIELD": L3 = 6.8 million/2.6 rating, L7 = 7.6 million/2.9 rating and MP+35 = 3.6 rating

Live + Same Day Results:

"The Muppets" (8:00-8:30 p.m. - 4.8 million and 1.6/6 in AD18-49):

At 8:00 p.m., ABC's "The Muppets" dominated its comedy competition in Adults 18-49, beating Fox's "Grandfathered" by an even greater 45% (1.6/6 vs. 1.1/4), up from a 33% lead the prior week. The new ABC comedy ranked No. 2 in the half-hour in Men 18-34 (tied w/"The Voice") and Kids 2-11.

· "The Muppets" was up 45% in Adults 18-49 from "Selfie" in the half-hour last year (1.1/4 in AD18-49 on 10/7/14).

"Fresh Off the Boat" (8:30-9:00 p.m. - 4.9 million and 1.8/6 in AD18-49):

At 8:30 p.m., ABC's "Fresh Off the Boat" widened its advantage over Fox's "The Grinder" to 80% in Adults 18-49 (1.8/6 vs. 1.0/3), up from a 13% advantage the prior week. The ABC sophomore comedy grew week to week in Total Viewers (+4%) and in Adults 18-49 (+6%).

· "Fresh Off the Boat" doubled ABC's comedy delivery in the half-hour from the year-ago night (+100% over the 0.9/3 for "Manhattan Love Story" on 10/7/14).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.3 million and 1.6/5 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." ran in a virtual tie with CBS' "NCIS: New Orleans" in Adults 18-49 (1.6/5 vs. 1.7/5) and will once again move ahead with playback to rank as the No. 1 scripted show in the hour, as it did last week. "S.H.I.E.L.D." was steady with its week-earlier season opener in Adults 18-49 (1.6/5 vs. 1.7/5) and built on its premiere by 10% with Men 18-34. In fact, the ABC drama won the hour with Men 18-34.

· Live + 3 Day: Last week's telecast of "S.H.I.E.L.D." jumped to a 2.6 rating in Adults 18-49 (up +53% from a 1.7 L+SD), moving out of a tie with "NCIS: New Orleans" to beat the CBS drama by 4-tenths of a rating point in L+3.

"Quantico-R" (10:00-11:00 p.m. - 3.2 million and 0.8/3 in AD18-49):

In the 10 o'clock hour, ABC's encore telecast of Sunday's "Quantico" drew an additional 3.2 million viewers to the show, on top of the 7.0 million that watched it on Sunday at 10:00 p.m.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/6/15.





  [october 2015]  
S
M
T
W
T
F
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· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· GRINDER, THE (FOX)
· MANHATTAN LOVE STORY (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MUPPETS, THE (ABC)
· NCIS: NEW ORLEANS (CBS)
· QUANTICO (ABC)
· SELFIE (ABC)
· VOICE, THE (NBC)





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