WITH 14-DAY MULTI-PLATFORM VIEWING, THE PREMIERE EPSIODE OF "LIMITLESS" INCREASES TO MORE THAN 17.6 MILLION VIEWERS
Live Plus Same Day Audience Jumps +79%,
While Its Adults 18-49 Rating Rises +132% with DVR Playback,
Unduplicated Encore Broadcast, Video-on-Demand and Online Streaming
The series premiere of LIMITLESS, which averaged a live plus same day audience of 9.86 million viewers, has jumped to more than 17.6 million viewers (17.64m) with the inclusion of 7-day DVR playback, the unduplicated audience from an encore broadcast and 14 days of video-on-demand/online streaming.
LIMITLESS' multi-platform audience increased +79%, while its adults 18-49 rating jumped +132% from its live plus same day average.
Live + 7-Day DVR playback for the Sept. 22 premiere added +3.83m, the unduplicated audience for a LIMITLESS encore on Saturday, Sept. 26 added 2.68m and 14 days of video-on-demand transactions and online streaming on CBS's digital platforms and its multi-channel video partners totaled an additional 1.28m.
Non-linear viewership of LIMITLESS is significantly younger. The show's median age with online streaming is 39 and is 46 on video-on-demand.
Note: Multi-platform viewership excludes electronic sell-through (iTunes, Amazon Instant Video, Google Play and others).