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[10/13/15 - 08:28 AM]
Dominant "Blindspot" Tops the Slot's ABC-CBS Drama Competition Combined
NBC spins the numbers for Monday, October 12.

[via press release from NBC]

'BLINDSPOT' GROWS WEEK TO WEEK, WINS THE 10 P.M. HOUR AMONG THE BROADCAST NETS IN EVERY KEY MEASURE, WITH A +108% MARGIN IN ADULTS 18-49

DOMINANT 'BLINDSPOT' TOPS THE SLOT'S ABC-CBS DRAMA COMPETITION COMBINED

'VOICE' RETAINS 100% OF LAST WEEK'S FAST-AFFILIATE 18-49 RATING

NBC WINS MONDAY AMONG THE BIG 4 IN EVERY KEY MEASURE, LEADS AMONG THOSE NETS BY A +58% MARGIN IN 18-49

With a week-to-week increase in 18-49 for the #1 new show of the season, "Blindspot," NBC wins the night among the Big 4 in every key measure, including a dominating victory in adults 18-49 among those networks, winning by a +58% margin.

Note that ABC carried NFL football in the Pittsburgh market.

"Blindspot" (2.5/8 in 18-49, 8.6 million viewers overall from 10-11 p.m. ET):

· Is up week to week in 18-49 (+4%, 2.5 vs. 2.4).

· The first new Big 4 scripted series this fall to grow week to week in "live plus same day" 18-49 rating.

· Wins the slot among ABC, CBS and NBC dramas in every key measure.

· Beats the combined ABC-CBS rating in the slot in 18-49 (2.5 vs. a combined 2.3, and note ABC's rating may be inflated by NFL football in the Pittsburgh market).

· Wins the slot among those dramas by a +108% margin in adults 18-49 (2.5 vs. 1.2 for ABC's "Castle").

· Is the night's #1 new series and #1 drama, new or returning, in 18-49.

· Is up +56% versus NBC's average in the slot last season in 18-49 (2.5 vs. 1.6).

· In four weeks, has delivered NBC's four highest ratings in the slot, excluding sports, in 11 months (since Nov. 10, 2014, 2.5 with "The Blacklist").

· "Blindspot" delivers heavy time-shifting -- With its Sept. 21 premiere, "Blindspot" increased by +60% in 18-49 rating (from a 3.11 to a 4.96) and 6.0 million viewers overall (10.6 million to 16.6 million) going from L+SD to L+7. The 6.0 million increase was the biggest L+7 lift for any premiere week telecast on ABC, CBS, NBC or Fox.

· Upscale: "Blindspot" is tied as the season's most upscale new drama on ABC, CBS, NBC or Fox, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes.

"The Voice" (3.2/9 in 18-49, 11.7 million viewers overall from 8-10 p.m. ET):

· Retains 100% of last week's 3.2 in these prelim fast-affiliate ratings and 97% of last week's 3.3 in official nationals.

· Retains 99% of last week's fast-affil result in total viewers (11.722 million vs. 11.895 million).

· Wins the slot among ABC, CBS, NBC and Fox in adults 18-49 and all other key demos, and is currently running within 0.3% in total viewers of ABC's "Dancing with the Stars," which is likely to come down in official nationals due to an NFL preemptions.

· Jumped +28% versus what the prior cycle was averaging in last May's sweep (3.2 vs. 2.5) and was up +12% in total viewers (11.722 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.

· Will add substantial viewership via time-shifting - During premiere week, Monday's "Voice" grew +25% in 18-49 rating going from L+SD to L+7 (from a 3.54 to a 4.44) and more than 2.5 million viewers overall (12.4 million to 14.9 million).

· Is the season's #1 alternative series in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - even outdelivering ABC's "Dancing with the Stars" in total viewers.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/3).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· VOICE, THE (NBC)





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