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[10/16/15 - 08:25 AM]
Versus Baseball-Playoff and NFL Competition, "Blacklist" Holds 97% Week to Week in Total Viewers
NBC spins the numbers for Thursday, October 15.

[via press release from NBC]

VERSUS BASEBALL-PLAYOFF AND NFL COMPETITION, "BLACKLIST" HOLDS 97% WEEK TO WEEK IN TOTAL VIEWERS

LAST WEEK'S "HEROES REBORN" ADDS NEARLY 900,000 FULL-EPISODE VIEWS ON ALTERNATE PLATFORMS, NEARLY DOUBLES IN 18-49 IN THREE DAYS OF TIME-SHIFTING AND SEVEN DAYS ON ALTERNATE PLATFORMS

'BLACKLIST' IS THE SEASON'S MOST UPSCALE DRAMA ON THE BIG 4

Thursday Primetime Results:

"The Blacklist" (1.4/4 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET):

· Facing NFL and MLB Playoff competition, retained 93% of last week's result in 18-49 (1.4 vs. 1.5), held onto 97% in total viewers (6.826 million vs. 7.019 million) and retained 100% in women 18-34 (1.0 vs. 1.0) and men 25-54 (1.8 vs. 1.8).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +90% (to a 2.8 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.49 rating to a projected 2.83 rating in TAMi estimates).

· Last week's "Blacklist" added nearly 400,000 full-episode views (P2+) in seven days on NBC.com (392,729).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +75% (1.4 vs. 0.8).

· Upscale: "Blacklist" is the season's most upscale drama on ABC, CBS, NBC or Fox, indexing at a 151 among adults 18-49 living in homes with $100K+ incomes. "Blacklist" was also the most upscale telecast on those networks on the prior Thursday, Oct. 8.

"Heroes Reborn" (1.1/4 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET):

· Facing NFL and MLB Playoff competition, retained 92% of last week's adult 18-49 rating (1.1 vs. 1.2), 91% in total viewers (4.008 million vs. 4.412 million) and 100% in adults 18-34 (0.6 vs. 0.6) and men 18-34 (0.6 vs. 0.6).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Last week's "Heroes Reborn" added nearly 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (890,995).

· Among adults 18-49, last week's episode grew by +97% (to a 2.5 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.25 rating to a projected 2.46 rating in TAMi estimates).

"The Player" (0.7/2 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET):

· Facing NFL and MLB Playoff competition, retained 78% of last week's 0.9 in in adults 18-49 and 90% in total viewers (3.982 million vs. 4.427 million).

· Retained 100% week to week in women 18-49 (0.8 vs. 0.8) and adults 18-34 (0.4 vs. 0.4).

· Grew week to week in women 18-34 (0.5 rating vs. 0.4).

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +56% (to a 1.4 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (0.88 rating to a projected 1.37 rating in TAMi estimates).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 2.2/7, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/5, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.2/5, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/4, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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