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[10/27/15 - 08:28 AM]
NBC Leads Monday Among the Big 4 Networks in 18-49, With Week-to-Week Gains for "Voice" and "Blindspot"
NBC spins the numbers for Monday, October 26.

[via press release from NBC]

NBC LEADS MONDAY AMONG THE BIG 4 NETWORKS IN 18-49, WITH WEEK-TO-WEEK GAINS FOR 'VOICE' AND 'BLINDSPOT'

'BLINDSPOT' IS PROJECTED TO GROW TO A 4.4 RATING IN 18-49 AFTER SEVEN DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWING

Monday Primetime Results:

NBC is currently #1 for Monday night among the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos, pending updates.

Note that NBC carried NFL football in the Baltimore market.

"Blindspot" (2.2/7 in 18-49, 8.1 million viewers overall from 10-11 p.m. ET):

· Is currently up +5% week to week in 18-49 and +3% in total viewers (8.083 million vs. 7.817 million), pending updates.

· Currently ranks #1 in the slot among the ABC-CBS-NBC dramas in every key demo (including a tie in men 18-34).

· Is up +38% versus NBC's average in the slot last season in 18-49 (2.2 vs. 1.6).

· In six weeks, has delivered NBC's six highest ratings in the slot, excluding sports, in the last 11 months (since Nov. 17, 2014, 2.2 with "The Blacklist").

· NBC Research is projecting a 4.4 rating in 18-49 after seven days of time-shifting and alternate-platform viewing.

· "Blindspot" delivers heavy time-shifting and VOD viewership:

· Last week's "Blindspot" grew by +74% in 18-49 rating going from L+SD to L+3 ratings (2.12 to 3.68) and by 4.4 million viewers overall (7.8 million to 12.2 million)..

· Last week's "Blindspot" grew in L+3 by 4.402 million, the biggest lift of the night, ahead of "Big Bang Theory" (+4.226 million)..

· Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in home with $100K+ incomes.

"The Voice" (3.1/9 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET):

· Is currently growing week to week by +3% in 18-49 (3.1 vs. 3.0) and +4% in total viewers (11.858 million vs. 11.400 million), pending updates.

· Is currently winning the time period among the Big 4 in adults 25-54 and all key adults-female demos, as well as adults 18-34 (tie).

· Jumps +24% versus what the prior cycle was averaging in last May's sweep (3.1 vs. 2.5) and is up +14% in total viewers (11,858 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and "Supergirl" premiere, as well as ESPN's NFL football.

· Will add substantial viewership via time-shifting and VOD -- so far this season, Monday's "Voice" has grown in L+7 vs. L+SD by +26% in 18-49 rating (from a 3.39 to a 4.27) and 2.5 million viewers overall (12.2 million to 14.7 million).

· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/9; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· SUPERGIRL (CW)
· VOICE, THE (NBC)





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