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[10/30/15 - 08:24 AM]
"Blacklist" Grows, Matches Its Highest 18-49 Rating Since the Show's Oct. 1 Season Premiere
NBC spins the numbers for Thursday, October 29.

[via press release from NBC]

'BLACKLIST' GROWS, MATCHES ITS HIGHEST 18-49 RATING SINCE THE SHOW'S OCT. 1 SEASON PREMIERE

LAST WEEK'S "HEROES REBORN" DOUBLES AND 'BLACKLIST' GROWS +89% IN 18-49 AFTER 3 DAYS OF TIME-SHIFTING AND 7 DAYS ON ALTERNATE PLATFORMS

NBC RESEARCH ESTIMATES LAST NIGHT'S 'BLACKLIST' WILL INCREASE TO A 3.1 IN 18-49 AND 'HEROES' WILL GROW TO A 2.4 AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS

'BLACKLIST' IS THE SEASON'S MOST UPSCALE DRAMA ON THE BIG 4

Thursday Primetime Results:

"The Blacklist" (1.5/5 in 18-49, 6.9 million viewers overall from 9-10 p.m. ET):

· Grows +7% week to week in 18-49 (1.5 vs. 1.4).

· Equals the show's high since its Oct. 1 season premiere (1.8).

· Is the #1 scripted show of the night on the Big 4 in men 18-49 (1.4 rating) and men 25-54 (1.9).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +89% (to a 2.7 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.43 rating to a projected 2.70 rating in TAMi estimates).

· Last week's "Blacklist" added more than 400,000 full-episode views (P2+) in seven days on NBC.com (444,302).

· Beats Fox's "Sleepy Hollow" crossover episode head to head in the time period by +36% in adults 18-49 (1.5 vs. 1.1).

· Upscale: "Blacklist" is the season's most upscale drama on ABC, CBS, NBC or Fox, and is the #2 primetime series overall on those nets, indexing at a 155 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Heroes Reborn" (1.0/4 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 1.1 (currently reporting a 1.04 in these prelim fast-affiliate ratings).

· Is currently retaining 91% of last week's adult 18-49 rating (1.0 vs. 1.1).

· Retains 100% week to week in adults 25-54 (1.4 vs. 1.4), women 18-34 (0.5 vs. 0.5) and women 18-49 (1.0 vs. 1.0)

· Grows week to week in women 25-54 (1.4 vs. 1.3).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Last week's "Heroes Reborn" added more than 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (924,281).

· Among adults 18-49, last week's episode grew by +101% (to a 2.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.12 rating to a projected 2.25 rating in TAMi estimates).

"The Player" (0.7/2 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET):

· Retains 88% of last week's rating in adults 18-49 (0.7 vs. 0.8).

· Grows week to week in men 18-34 (0.4 vs. 0.3).

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +66% (to a 1.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (0.80 rating to a projected 1.33 rating in TAMi estimates).

NBC RESEARCH ESTIMATES AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show... 18-49 Rating... Total Viewers
Heroes Reborn... 2.4... 6.71 million
The Blacklist... 3.1... 12.38 million
The Player... 1.4... 6.21 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.1/7, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.7/4, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show" (1.2/5, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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