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[11/08/15 - 07:31 AM]
"Saturday Night Live" Earns Its Top Rating in Metered-Market Households Since January 2012
NBC spins the numbers for Saturday, November 7.
[via press release from NBC]

'SATURDAY NIGHT LIVE' EARNS ITS TOP RATING IN METERED-MARKET HOUSEHOLDS SINCE JANUARY 2012

In Late-Night Metered-Market Household Averages for Saturday night:

· The Nov. 7 telecast of "Saturday Night Live," with host Donald Trump and musical guest Sia, averaged a 6.6 rating, 16 share in metered-market household results from Nielsen Media Research and a 2.7/13 in adults 18-49 in the local people meters.

· In the 56 markets metered by Nielsen, the 6.6 rating is the highest for "Saturday Night Live" since Jan. 7, 2012 (7.0/18 with host Charles Barkley and musical guest Kelly Clarkson). In the 25 markets with local people meters, the 2.7 rating in adults 18-49 is the show's highest since Feb. 1, 2014 (2.9/12 with host Melissa McCarthy and musical guest Imagine Dragons).

· "Saturday Night Live" ranked as the night's #1 telecast on the Big 4 networks in metered-market households, topping all primetime programs on those nets.

· The Nov. 7 "Saturday Night Live" is up +53% versus "SNL's" year-ago November average for originals in metered-market households (6.6 vs. 4.3 on Nov. 1, 15 and 22, 2014). On the same night last year, "SNL" aired a rebroadcast. Versus the 2014-15 season average for originals, this week's "Saturday Night Live" grew +65% (6.6 vs. 4.0).

· Note that "SNL" adds significant viewership via time-shifting, with originals nationally growing by +51% so far this season going from "live plus same day" ratings to "live plus seven day" ratings in adult 18-49 (from a 1.75 rating to a 2.65).

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Thursday, Nov. 12.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Saturday Primetime Results:

· "SNL Vintage" (0.7/2 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 30, 1976 telecast of "Saturday night Live" hosted by Buck Henry with musical guest The Band) delivered the most-watched 10 p.m. "SNL" encore since Feb. 21 (4.3 million with the Dec. 13, 1975 edition hosted by Richard Pryor with musical guest Gil Scott-Heron).

· In 18-49, the Nov. 7 "SNL Vintage" equaled the prior two weeks (0.7 each on Oct. 31 and Oct. 24) and matched the high for a 10 p.m. "SNL" rebroadcast since Oct. 3 (0.9 for the May 19, 2012 telecast with host and musical guest Mick Jagger).

· Week to week, the 10 p.m. ET "Saturday Night Live" encore grew in total viewers by +16% (3.548 million vs. 3.061 million).

· "Dateline Saturday Night Mystery" (0.6/2 in 18-49, 4.0 million viewers overall from 8-10 p.m. ET) grew with each succeeding half-hour in adults 18-49, adults 25-54 and total viewers, to log increases from its first half-hour to its fourth of +60% in adults 18-49 (from a 0.5 rating to a 0.8), +50% in adults 25-54 (0.8 to 1.2) and +39% or 1.3 million persons in total viewers (3.4 million to 4.7 million).

· "Dateline Mystery" retained 100% of the prior week's rating in adults 18-49 (0.6 vs. 0.6), while increasing by +11% in adults 25-54 (1.0 vs. 0.9) and +2% in total viewers (3.958 million vs. 3.892 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2015]  
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