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[11/10/15 - 08:27 AM]
NBC Wins Monday Among the Big 4 Networks in Every Key Measure, As "Voice" and "Blindspot" Rank #1-2 Among Those Nets for the Night in 18-49
NBC spins the numbers for Monday, November 9.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 NETWORKS IN EVERY KEY MEASURE, AS 'VOICE' AND 'BLINDSPOT' RANK #1-2 AMONG THOSE NETS FOR THE NIGHT IN 18-49

'VOICE' IS UP +10% IN 18-49 VS. THE COMPARABLE TELECAST OF ITS PRIOR CYCLE

'VOICE' AND 'BLINDSPOT' BOTH RETAIN 100% OF LAST WEEK'S FAST-AFFIL RATINGS, 'BLINDSPOT' MATCHES A FOUR-WEEK HIGH

'BLINDSPOT' EQUALS ITS ABC-CBS COMPETITION COMBINED IN 18-49

'BLINDSPOT' IS PROJECTED TO GROW TO A 4.5 RATING IN 18-49 AFTER SEVEN DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWING, 'VOICE' TO A 4.2

Monday Primetime Results (Note that CBS carried NFL football into the 8 p.m. hour in the San Diego market):

NBC ranks #1 for Monday night among the Big 4 networks in adults 18-49, total viewers and all other key measures, with "The Voice" and "Blindspot" ranking as the #1 and #2 shows of the night on those nets in 18-49.

"The Voice" (3.2/10 in 18-49, 12.0 million viewers overall from 8-10 p.m. ET):

· Is up +10% of the comparable telecast in the spring (3.2 vs. 2.9 for the first Monday live telecast of the Spring on April 6).

· Is the #1 program of the night on the Big 4 in adults 18-49 and all other key demos.

· Is retaining 100% of last week's 3.2 in these prelim fast-affiliate ratings in 18-49 and 97% of last week's 3.3 in official nationals.

· In total viewers, is up +1% versus last week's fast-affil results (11.974 vs. 11.868 million) and is retaining 99% of last week's official-national 12.059 million.

· Wins the time period among the Big 4 in every key demo.

· NBC Research is projecting a 4.2 rating in 18-49 and 14.7 million viewers overall after seven days of time-shifting and alternate-platform viewing.

· Will add substantial viewership via time-shifting and VOD - last week's "Voice" increased by +20% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 3.28 rating to a 3.95) and by 2.0 viewers overall (from 12.1 million to 14.1 million).

· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes). The prior week's telecast was the night's most upscale show on the Big 4 (121 index, L+SD).

"Blindspot" (2.2/7 in 18-49, 7.6 million viewers overall from 10-11 p.m. ET):

· Retains 100% of last week's rating in 18-49 (2.2 vs. 2.2), to match a four-week high (best since Oct. 12, 2.5).

· Is the #2 show of the night on the Big 4 in adults 18-49, as well as the #1 scripted series and the #1 first-year series.

· Ranks #1 in the slot among the ABC , CBS and NBC in every key demo.

· Equals its ABC-CBS competition combined in 18-49 (2.2 vs. a combined 2.2).

· Wins the hour by an +83% margin among ABC, CBS and NBC (2.2 vs. 1.2 for CBS's "NCIS: LA).

· Is up +38% versus NBC's average in the slot last season in 18-49 (2.2 vs. 1.6).

· In eight weeks, has delivered NBC's eight highest ratings in the slot, excluding sports, in nearly 12 months (since Nov. 17, 2014, 2.2 with "The Blacklist").

· NBC Research is projecting a 4.5 rating in 18-49 and 14.2 million viewers overall after seven days of time-shifting and alternate-platform viewing.

· "Blindspot" delivers heavy time-shifting and VOD viewership:

· Last week's "Blindspot" grew by +64% in 18-49 rating going from L+SD to L+3 ratings (2.24 to 3.68) and by 4.4 million viewers overall (8.0 million to 12.4 million), to generate the #1 increases of the night on the Big 4 in 18-49 rating (+1.44) and percentage (+64%) and total-viewer persons (+4.392 million) and percentage (+55%).

· Last week's total-viewer increase of +4.392 million was the biggest L+3 lift for any broadcast program since Oct. 19 ("Blindspot," +4.402 million).

· Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 124 among adults 18-49 living in home with $100K+ incomes. Last week's telecast was the night's most upscale scripted show on the Big 4 (112 index, L+SD).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2015]  
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· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· VOICE, THE (NBC)





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