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[11/22/15 - 08:54 AM]
Saturday's Broadcast Ratings: FOX Wins with College Football Coverage
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (11/21/15):

FOX (4.060 million viewers, #2; adults 18-49: 1.2, #1) pulled into the top spot on Saturday with its "CFB on FOX" (4.060 million viewers, #3; adults 18-49: 1.2, #1) coverage.

ABC (3.642 million viewers, #3; adults 18-49: 1.1, #2) then was a close second with its own "Saturday Night College Football" (3.642 million viewers, #5; adults 18-49: 1.1, #2) coverage.

Next up was CBS (4.553 million viewers, #1; adults 18-49: 0.8, #3) with repeats of "NCIS: Los Angeles" (3.705 million viewers, #4; adults 18-49: 0.6, #5) and "48 Hours" (4.488 million viewers, #2; adults 18-49: 0.8, #4) plus a new "48 Hours" (5.468 million viewers, #1; adults 18-49: 1.0, #3).

And finally, repeats of "Free Birds" (2.271 million viewers, #6; adults 18-49: 0.5, #T6) and "Saturday Night Live" (2.231 million viewers, #7; adults 18-49: 0.5, #T6) on NBC (2.257 million viewers, #4; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Nov. 21 telecast of "Saturday Night Live," with host Matthew McConaughey and musical guest Adele (4.6 rating, 12 share in households in the 56 markets metered by Nielsen Media Research, 2.3/11 in adults 18-49 in the 25 markets with local people meters) ranked as the #1 telecast of the night on the Big 4 networks in metered-market households and 18-49 in the local people meters, outrating all primetime programs on those nets in both measures.

· These are the second-highest "SNL" results this season, behind only the Nov. 7 telecast (with host Donald Trump and musical guest Sia, 6.6/16 in metered-market household, 2.7/13 in 18-49 in the local people meters).

· This is the second-highest-rated "Saturday Night Live" in metered-market households in the past 10 months, best excluding the Nov. 7 Trump-hosted telecast since Jan. 24 (4.7/12, with host and musical guest Blake Shelton).

· In 18-49 in the local people meters, this is the second-strongest "Saturday Night Live" in the past year, best excluding the Nov. 7 "SNL" since Nov. 15, 2014 (2.3/10, with host Woody Harrelson and musical guest Kendrick Lamar), and last night's 2.3 equals the show's second-best 18-49 rating since Nov. 1, 2014 (2.4/12 with host Chris Rock and musical guest Prince).

· The Nov. 21 "Saturday Night Live" is up +15% versus the show's average for original telecasts last season in metered-market households (4.6 vs. 4.0).

· Note that "SNL" adds significant viewership via time-shifting, with originals nationally growing by +51% so far this season going from "live plus same day" ratings to "live plus seven day" ratings in adult 18-49 (from a 1.75 rating to a 2.65)


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/22/14):

ABC (3.595 million viewers, #2; adults 18-49: 1.1, #1) held onto the top spot with its coverage of "Saturday Night Football" (3.595 million viewers, #5; adults 18-49: 1.1, #1).

CBS (5.017 million viewers, #1; adults 18-49: 0.7, #T2) then was the most-watched network with repeats of "NCIS" (4.077 million viewers, #4; adults 18-49: 0.5, #T7) and "NCIS: Los Angeles" (4.777 million viewers, #2; adults 18-49: 0.6, #T5) plus a new "48 Hours" (6.199 million viewers, #1; adults 18-49: 1.0, #2).

Next up was FOX (2.250 million viewers, #4; adults 18-49: 0.7, #T2) and its presentation of "College Football on FOX" (2.250 million viewers, #8; adults 18-49: 0.7, #4).

And finally, repeats of "Dateline Saturday Night Mystery" (4.398 million viewers, #3; adults 18-49: 0.8, #3), "State of Affairs" (3.149 million viewers, #6; adults 18-49: 0.5, #T7) and "Saturday Night Live" (2.919 million viewers, #7; adults 18-49: 0.6, #T5) closed out the evening on NBC (3.489 million viewers, #3; adults 18-49: 0.6, #4).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars (4.1 rating, 10 share in household results in the 56 markets metered by Nielsen Media Research; 2.0/9 in adults 18-49 in the 25 markets with Local People Meters), ranked as the night's #1 telecast on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on those networks.

·"Saturday Night Live" matched its results for the same night last year in metered-market households and adults 18-49 in the Local People Meters.

Source: Nielsen Media Research





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