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[11/23/15 - 08:27 AM]
The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49
ABC spins the numbers for Sunday, November 22.
[via press release from ABC]

2015 AMAs Boost ABC to Sunday Highs with Best Slot Numbers Since May

ABC Sunday Prime (7-11pm - 9.6 million and 2.9/8 in AD18-49): With America's Funniest Home Videos and the 2015 American Music Awards against NFL-fueled competition, ABC took second on Sunday in Total Viewers to NBC with Sunday Night Football and hit new season highs on the night in Total Viewers (9.6 million) and Adults 18-49 (2.9/8).

America's Funniest Home Videos (7-8pm - 5.7 million and 1.1/3 in AD18-49): Gaining week to week in Total Viewers (+8% - 5.7 million vs. 5.3 million) and Adults 18-49 (+22% - 1.1/3 vs. 0.9/3), ABC's America's Funniest Home Videos earned its most-watched telecast this season and matched a season best with young adults.

The 2015 American Music Awards (8-11pm - 11.0 million and 3.5/10 in AD18-49): Opposite big NFL-driven competition on the evening, including Sunday Night Football (Bengals-Cardinals) and an NFL overrun-boosted Fox (Packers-Vikings), The 2015 American Music Awards made ABC the entertainment leader from 8-11pm in Total Viewers (11.0 million) and Adults 18-49 (3.5/10). In addition, the AMAs ranked as Sunday's #1 broadcast program over football in key Women (W18-34/W18-49) and Teens 12-17.

· The American Music Awards retained more than 90% of its delivery year to year in Total Viewers (95% - 11.0 million vs. 11.6 million) and Adults 18-49 (92% - 3.5/10 vs. 3.8/10).

· Against the strong NFL competition, The 2015 AMAs generated ABC's best entertainment numbers in the time period in 9 months with viewers and young adults - since the Academy Awards on 5/17/15.

Quick Take for Sunday, November 22, 2015 (Fast Affiliate Live + Same Day Ratings)

The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49

AMAs Hold Steady Year to Year Against Big NFL Competition and Made ABC the Entertainment Leader from 8-11 p.m. in Viewers and Young Adults

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 9.6 million and 2.9/8 in AD18-49):

With "America's Funniest Home Videos" and the "2015 American Music Awards" against NFL-fueled competition, ABC took second on Sunday in Total Viewers to NBC with Sunday Night Football and hit new season highs on the night in Total Viewers (9.6 million) and Adults 18-49 (2.9/8).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.7 million and 1.1/3 in AD18-49):

Gaining week to week in Total Viewers (+8% - 5.7 million vs. 5.3 million) and Adults 18-49 (+22% - 1.1/3 vs. 0.9/3) at 7:00 p.m., ABC's "America's Funniest Home Videos" earned its most watched telecast this season and matched a season best with young adults.

The "2015 American Music Awards" (8:00-11:00 p.m. - 11.0 million and 3.5/10 in AD18-49):

Opposite big NFL-driven competition on the evening, including Sunday Night Football (Bengals-Cardinals) and an NFL overrun-boosted Fox (Packers-Vikings), the "2015 American Music Awards" made ABC the entertainment leader from 8:00-11:00 p.m. in Total Viewers (11.0 million) and Adults 18-49 (3.5/10). In addition, the "AMAs" ranked as Sunday's No. 1 broadcast program over football in key Women (W18-34/W18-49) and Teens 12-17.

· The American Music Awards retained more than 90% of its delivery year to year in Total Viewers (95% - 11.0 million vs. 11.6 million) and Adults 18-49 (92% - 3.5/10 vs. 3.8/10).

· Facing the strong NFL competition, the "2015 AMAs" generated ABC's best entertainment numbers in the time period in 6 months with viewers and young adults - since the Billboard Music Awards on 5/17/15.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/22/15.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)




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