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ABC is Monday's Top Draw as Dancing and Castle Grow to Season Highs
Please Note: ABC's Monday lineup was preempted in Boston/Manchester and Buffalo for local NFL coverage (2.6% U.S.).
ABC Monday Prime (8-11pm - 12.2 million and 2.1/6 in AD18-49): ABC was the most-watched TV net on Monday night (12.2 million), leading its broadcast competition for the 2nd week in a row. In addition, the Net ranked #2 among the broadcasters in Adults 18-49 (2.1/6), leading CBS (1.5/4) and Fox (1.0/3). ABC's Dancing with the Stars was Monday's most-watched TV show overall (14.3 million).
· The Net delivered new Monday season highs with viewers and young adults.
Dancing with the Stars (8-10pm - 14.3 million and 2.4/7 in AD18-49): From 8-10pm, ABC's finals of Dancing with the Stars beat NBC's The Voice by a season best in Total Viewers (+4.1 million - 14.3 million vs. 10.2 million) and marked its nearest finish this season with the NBC unscripted series in Adults 18-49 (0.1 rating point difference - 2.4/7 vs. 2.5/8). Dancing dominated its drama competition in the 2-hour time slot with Total Viewers and Adults 18-49, on CBS (Supergirl/Scorpion = 8.0 million and 1.6/5) and Fox (Gotham/Minority Report = 2.8 million vs 1.0/3).
· Building week to week in Total Viewers (+15%) and Adults 18-49 (+33%), DWTS delivered new season highs on both measures.
Castle (10-11pm - 8.0 million and 1.5/5 in AD18-49): At 10pm, ABC's Castle led its drama competition in Total Viewers (8.0 million) and took second in Adults 18-49 (1.5/5).
· ABC's winter finale of Castle was up week to week in Total Viewers (+19%) and Adults 18-49 (+36%), hitting new season highs on both counts.
Live + 3 Day for Most Recent Telecast (11/16/15): Last week's telecast of Castle delivered an all-time playback high among Adults 18-49, with a +73% jump over its L+SD rating. Castle shot up to a 1.9 rating in Adults 18-49 after 3 days of TV playback, growing +12% week to week to match its highest-rated L+3 telecast this season.
Quick Take for Monday, November 23, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
"Dancing with the Stars" Finals Hits Season Highs in Total Viewers and Adults 18-49
"Dancing with the Stars" Beats NBC's "The Voice" by a Season Best in Total Viewers
and Marks Its Closest Finish in Adults 18-49
"Castle" Posts Double-Digit Gains Week to Week to Hit New Seasons Highs
In Total Viewers and Adults 18-49
Monday Night (11/23/15) - ABC Total Viewer and Adult 18-49 Projections
"DWTS": L3 = 17.0 million/2.8 rating, L7 = 17.5 million/2.9 rating and MP+35 = 3.2 rating
"Castle": L3 = 12.5 million/2.2 rating, L7 = 13.7 million/2.4 rating and MP+35 = 3.0 rating
Please Note: ABC's Monday lineup was preempted in Boston/Manchester and Buffalo for local NFL coverage (2.6% U.S.).
Live + Same Day Results:
ABC Monday Prime (8:00-11:00 p.m. - 12.2 million and 2.1/6 in AD18-49):
ABC was the most watched TV net on Monday night (12.2 million), leading its broadcast competition for the 2nd week in a row. In addition, the Net ranked No. 2 among the broadcasters in Adults 18-49 (2.1/6), leading CBS (1.5/4) and Fox (1.0/3). ABC's "Dancing with the Stars" was Monday's most watched TV show overall (14.3 million).
· The Net delivered new Monday season highs with viewers and young adults.
"Dancing with the Stars" (8:00-10:00 p.m. - 14.3 million and 2.4/7 in AD18-49):
From 8:00-10:00 p.m., ABC's finals of "Dancing with the Stars" beat NBC's "The Voice" by a season best in Total Viewers (+4.1 million - 14.3 million vs. 10.2 million) and marked its nearest finish this season with the NBC unscripted series in Adults 18-49 (0.1 rating point difference - 2.4/7 vs. 2.5/8). "Dancing" dominated its drama competition in the 2-hour time slot with Total Viewers and Adults 18-49, on CBS ("Supergirl"/"Scorpion" = 8.0 million and 1.6/5) and Fox ("Gotham"/"Minority Report" = 2.8 million vs 1.0/3).
· Building week to week in Total Viewers (+15%) and Adults 18-49 (+33%), "DWTS" delivered new season highs on both measures.
"Castle" (10:00-11:00 p.m. - 8.0 million and 1.5/5 in AD18-49):
At 10:00 p.m., ABC's "Castle" led its drama competition in Total Viewers (8.0 million) and took second in Adults 18-49 (1.5/5).
· ABC's winter finale of "Castle" was up week to week (6.7 million and 1.1/4, respectively, on 11/16/15) in Total Viewers (+19%) and Adults 18-49 (+36%), hitting new season highs on both counts.
Live + 3 Day for Most Recent Telecast (11/16/15): Last week's telecast of "Castle" delivered an all-time playback high among Adults 18-49, with a +73% jump over its L+SD rating. "Castle" shot up to a 1.9 rating in Adults 18-49 after 3 days of TV playback, growing +12% week to week to match its highest-rated L+3 telecast this season.
Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/23/15.
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