L+7 Ratings: Quantico Jumps +138% in TV Playback in AD18-49 - its Best Yet and 6th Straight Week of Triple-Digit Growth
Live + 7 Day ratings for the week of 11/9/15 (Week #8):
For the 6th week in a row, ABC claimed the most Top 10 gainers in TV playback on the broadcast networks among Adults 18-49, with all 5 programs adding on more than +1.5 rating points to their L+SD ratings: Modern Family (+2.0 rating points) - #3, Quantico (+1.8) - #4, How to Get Away with Murder (+1.7) - #6, while Scandal and Grey's Anatomy (+1.6) tied for #7.
On a percentage basis, ABC also had 5 of the Top 10 among Adults 18-49, including the week's biggest broadcast gainer in TV playback: Quantico (+138%) - #1, Castle and Wicked City (+100%) tied for #3, Nashville (+90%) - #9 and HTGAWM (+89%) - #10.
Quantico scored its largest playback build yet, skyrocketing +138% among Adults 18-49 after 7 days of TV playback - the season's biggest percentage increase for any single telecast on any major network so far this season. In fact, ABC's Quantico has delivered the season's Top 3 biggest L+7 lifts on the major nets and posted its 6th consecutive week of triple-digit playback growth. Quantico spiked to a 3.1 rating among Adults 18-49 in the L+7 numbers, growing for the 2nd consecutive week (+3%) to tie a 4-week high - since 10/18/15.
Castle also posted an all-time playback high with Adults 18-49, with a +100% jump over its L+SD rating. After being down from its week-earlier L+SD rating by 1-tenth, Castle held even week to week in L+7 to match a 6-week high in Adults 18-49 - since 9/28/15.
ABC's black-ish tied its biggest-ever L+7 lift among Adults 18-49 (+67%), while The Goldbergs hit a new season high in playback (+52%) and Modern Family equaled its strongest lift of the season (+74%). After trailing their week-ago ratings by 1-tenth in L+SD, black-ish matched the prior week with a best-since premiere L+7 rating (3.0 rating) and The Goldbergs held even with its week-earlier rating at a 6-week high (3.2 rating) - since 9/23/15 and 9/30/15, respectively. Meanwhile, Modern Family (4.7 rating) ended up growing week to week (+2%) to match its highest L+7 rating in 6 weeks - since 9/30/15.
Fresh Off the Boat matched its largest-ever L+7 playback increase among Adults 18-49, growing +62% over its L+SD rating.
Season-to-Date TV Playback (9/21/15-11/15/15):
Based on L+7 ratings through eight weeks of the 2015-16 season, ABC is #1 in Nielsen's non-sports Adult 18-49 averages (2.5 rating), leading NBC by 9% (2.3), CBS by 14% (2.2) and Fox by 14% (2.2). Gaining almost a full rating point (+0.9 rating points) over its Live + Same Day Adult 18-49 rating (1.6 rating in L+SD to a 2.5 in L+3) in the non-sports averages, ABC is the season's biggest gainer in TV playback.
Based on TV playback data, ABC claims 5 of the Top 10 biggest broadcast gainers among Adults 18-49, tying CBS (2), NBC (2) and Fox (1) combined: Modern Family (+2.0 rating points) - #3, Scandal, How to Get Away with Murder and Quantico (+1.7) tie at #5 and Grey's Anatomy (+1.5) - #8.
More than doubling its L+SD rating in Adults 18-49 (+113%), ABC's Quantico stands as the season's biggest playback gainer on the broadcast networks on a percentage basis.
Among Adults 18-49 in the L+7 ratings, ABC has the Top 2 comedies on Tuesday with The Muppets (2.5 rating) and Fresh Off the Boat (2.3), 3 of the Top 4 highest-rated broadcast shows on Wednesday with Modern Family (4.8), The Goldbergs (3.2) and black-ish (3.1), the Top 3 series on Thursday with Scandal (4.2), Grey's Anatomy (3.9) and HTGAWM (3.8), the Top 2 shows on Friday with Shark Tank (2.2) and Last Man Standing (1.9) and the Top 2 broadcast series on Sunday with Quantico (3.2) and Once Upon a Time (2.7).
Nearly all of ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: black-ish (+63% vs. +44%), Castle (+82% vs. +61%), The Goldbergs (+45% vs. +41%), How to Get Away with Murder (+81% vs. +77%), Last Man Standing (+58% vs. +46%), The Middle (+40% vs. +30%), Modern Family (+71% vs. +63%), Nashville (+82% vs. +71%), Once Upon a Time (+69% vs. +44%), Scandal (+68 vs. +50%) and Shark Tank (+47% vs. +32%).
Source: The Nielsen Company, as dated. Weekly averages based on regular, original telecasts only.