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[12/11/15 - 09:05 AM]
"Dolly Parton's Coat of Many Colors" Is the Most-Watched Film on the Broadcast Networks in Three and a Half Years
NBC spins the numbers for Thursday, December 10.

[via press release from NBC]

Thursday Primetime Results:

Note that CBS carried NFL football in the Phoenix and Minneapolis markets.

NBC ranked #1 for the night among the Big 4 in total viewers versus original CBS completion.

"Dolly Parton's Coat of Many Colors" (1.8/6 in 18-49, 12.8 million viewers overall from 9-11 p.m. ET):

· Matches the highest 18-49 rating for any film on the broadcast networks in nearly five years, since Jan. 30, 2011 (2.3 for CBS's "The Los Valentine"), a span covering 158 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals and the "9/11: 10 Years Later" documentary). (Also earning 1.8s over that span are ABC's repeat airing of Dr. Seuss' How the Grinch Stole Christmas on Thursday, 12/25/14 from 8:30-11pm and ABC's Hallmark movie Christmas With Holly on Sunday, 12/9/12 from 9-11pm).

· Is the most-watched film on the broadcast networks in three and a half years, since May 20, 2012 (12.932 million for "Jesse Stone: Benefit of Doubt"), a span covering 101 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

· Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (16.4 million).

· Excluding sports and live musicals, delivered NBC's top 18-49 rating in the time period in nearly two years, since Jan. 30, 2014 ("SNL" sports special, 1.8).

· Matched NBC's 18-49 high in the slot in more than two years, since Sept. 26, 2013 (1.9 with season premieres), excluding sports and live musicals.

· Is NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (23.1 million).

· Jumped +64% versus NBC's time-period average last season in 18-49 (1.8 vs. 1.1, L+SD non-sports) and +171% in total viewers (12.842 million vs. 4.736 million).

"Michael Bublé's Christmas in Hollywood," (1.1/4 in 18-49, 7.2 million viewers overall from 8-9 p.m. ET):

· Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period since Nov. 7, 2013 (9.7 million with a special "Voice").

· Is up +10% versus NBC's time-period average last season in 18-49 (1.1 vs. 1.0, L+SD non-sports) and +57% in total viewers (7.173 million vs. 4.559 million).

· Ranks #2 in the time period among the Big 4 in adults 18-49 and total viewers and is #2 or tied for #2 among those nets in every key measure.

In Late-Night Metered Markets Thursday Night:

· In adult 18-49 rating in the local people meters, Fallon (1.0) matched the combined results of CBS's "Late Show with Stephen Colbert" (0.5) and ABC's "Jimmy Kimmel Live" (0.5).

· In 18-49 in the local people meters, Meyers (0.5) tied Colbert (0.5) and Kimmel (0.5), despite his later start time.

· In 18-49, Carson Daly (0.3) tied Corden (0.3), despite starting an hour later and tied "Nightline" (0.3), despite starting 90 minutes later.

· Fallon's guests Thursday night included Chris Hemsworth, Jim Gaffigan and musical guest Jamie Lawson.

· Meyers' guests Thursday included Hillary Clinton, Samantha Bee and musical guest Andrea Bocelli.

· Daly's guests Thursday night included Ron Perlman, Goodnight Mommy and musical guest Ratatat.

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.7/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [december 2015]  
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· COAT OF MANY COLORS (NBC)
· ER (NBC)
· JESSE STONE: BENEFIT OF THE DOUBT (CBS)
· SATURDAY NIGHT LIVE (NBC)
· VOICE, THE (NBC)





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