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[12/17/15 - 07:27 AM]
In L+3, "Dolly Parton's Coat of Many Colors" Is the Most-Watched Movie on the Broadcast Networks in More Than Six Years
NBC further spins the numbers for Thursday, December 10.
[via press release from NBC]

IN L+3, "DOLLY PARTON'S COAT OF MANY COLORS" IS THE MOST-WATCHED MOVIE ON THE BROADCAST NETWORKS IN MORE THAN SIX YEARS

ITS LIFT OF 2.5 MILLION VIEWERS IS THE BIGGEST GAIN EVER GOING FROM L+SD TO L+3 FOR A MOVIE ON THE BROADCAST NETS

In L+3 Results, "Dolly Parton's Coat of Many Colors" (2.3/8 in 18-49, 15.6 million viewers overall from 9-11 p.m. ET):

· Grew by +27% in 18-49 going from L+SD to L+3 (1.84 to 2.34) and by more than 2.5 million viewers overall (13.0 million to 15.6 million).

· Delivered the largest L+3 time-shifted viewer increase ever for a movie on the broadcast networks (+2.548 million in L+3 vs. L+SD, theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

· Is the most-watched film on the broadcast networks in L+3 data in more than six years, since March 1, 2009 (16.018 million for "Jesse Stone: Thin Ice"), a span covering 275 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

· Posted the highest L+3 18-49 rating for any film on the broadcast networks in nearly five years, since Jan. 30, 2011 (2.4 L+3 rating for CBS's "The Lost Valentine"), a span covering 158 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals and the "9/11: 10 Years Later" documentary).

· Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (17.4 million).

· Is NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (26.5 million).

· In adults 18-49, delivered NBC's best movie result, excluding live musicals, in nearly seven years, since part one of "The Last Templar" on Sunday, Jan. 25, 2009 (2.6).





  [december 2015]  
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T
W
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· COAT OF MANY COLORS (NBC)
· ER (NBC)
· JESSE STONE: THIN ICE (CBS)
· LAST TEMPLAR, THE (NBC)
· LOST VALENTINE, THE (CBS)
· SATURDAY NIGHT LIVE (NBC)




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