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[01/05/16 - 08:29 AM]
"The Bachelor" Season 20 Premiere Ranks as Monday's No. 1 Program in Adults 18-49, Adults 18-34 and All Key Women Demos
ABC spins the numbers for Monday, January 4.
[via press release from ABC]

ABC's The Bachelor is Monday's #1 TV Show in AD18-49 with a Season High in its 2-Hour Slot

ABC Monday Prime (8-11pm - 6.4 million and 1.8/6 in AD18-49): With the Season 20 opener of The Bachelor and The Bachelor Live premiere, ABC ran in a virtual tie for #1 on Monday with CBS' all-original schedule (1.8/6 vs. 1.9/6 for Supergirl/Scorpion/NCIS: LA), while leading by double digits over premiere/debut competition on NBC (+38% - 1.3/4 for Superstore/Telenovela/The Biggest Loser) and Fox (+50% - 1.2/4 for Superhuman). ABC's The Bachelor was Monday's #1 TV show in with Adults 18-49, Adults 18-34 and across all key Women. The Net won the night by 70% in Adults 18-34 over its closest competition (1.7/6 vs. 1.0/4 - CBS).

The Bachelor (8-10pm - 7.5 million and 2.2/7 in AD18-49): Ranking #1 in each half-hour from 8-10pm, the season opener of The Bachelor won its slot by 10% over its closest competition in Adults 18-49 (2.2/7 vs. 2.0/7 - CBS' Supergirl/Scorpion) with a season high for ABC in the 2-hour time period.

· The Bachelor held even with its year-ago opener (on 1/5/15) in Adults 18-49 (2.2/7), while growing with Adults 18-34 (+5%) and Women 18-34 (+7%).

The Bachelor Live (10-11pm - 4.2 million and 1.1/3 in AD18-49): At 10pm, ABC's premiere of The Bachelor Live outdrew the final hour of NBC's The Biggest Loser premiere in Total Viewers (4.2 million vs. 3.8 million) and nearly tied it among Adults 18-49 (1.1/3 vs. 1.2/4). The Bachelor Live ranked #1 in the hour with Adults 18-34 (tie) and Women 18-34, scoring season highs for ABC in the slot on both counts.

Quick Take for Monday, January 4, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes in a Virtual Tie for No. 1 in Adults 18-49 on Monday While Leading the Night in Adults 18-34 by 70% over CBS

"The Bachelor" Season 20 Premiere Ranks as Monday's No. 1 Program in Adults 18-49, Adults 18-34 and All Key Women Demos

"The Bachelor Live" Ranks No. 1 in the 10 p.m. Hour with Season High Numbers in Adults 18-34 and Women 18-34

Monday Night (1/4/16) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": L3 = 9.3 million/2.7 rating and L7 = 9.5 million/2.8 rating

"The Bachelor Live": L3 = 4.8 million/1.2 rating and L7 = 5.5 million/1.2 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 6.4 million and 1.8/6 in AD18-49):

With the Season 20 opener of "The Bachelor" and "The Bachelor Live" premiere, ABC ran in a virtual tie for No. 1 on Monday with CBS' all-original schedule in Adults 18-49 (1.8/6 vs. 1.9/6 for "Supergirl"/"Scorpion"/"NCIS: LA"), while leading by double digits over premiere/debut competition on NBC (+38% - 1.3/4 for "Superstore"/"Telenovela"/"The Biggest Loser") and Fox (+50% - 1.2/4 for "Superhuman"). ABC's "The Bachelor" was Monday's No. 1 TV show with Adults 18-49, Adults 18-34 and across all key Women. The Net won the night by 70% in Adults 18-34 over its closest competition (1.7/6 vs. 1.0/4 - CBS).

"The Bachelor" (8:00-10:00 p.m. - 7.5 million and 2.2/7 in AD18-49):

Ranking No. 1 in each half-hour from 8:00-10:00 p.m., the season opener of "The Bachelor" won its slot by 10% over its closest competition in Adults 18-49 (2.2/7 vs. 2.0/7 - CBS' "Supergirl"/"Scorpion"), with a season high for ABC in the 2-hour time period.

· "The Bachelor" held even with its year-ago opener (on 1/5/15) in Adults 18-49 (2.2/7) while growing with Adults 18-34 (+5%) and Women 18-34 (+7%).

"The Bachelor Live" (10:00-11:00 p.m. - 4.2 million and 1.1/3 in AD18-49):

At 10:00 p.m., ABC's premiere of "The Bachelor Live" outdrew the final hour of NBC's "The Biggest Loser" premiere in Total Viewers (4.2 million vs. 3.8 million) and nearly tied it among Adults 18-49 (1.1/3 vs. 1.2/4). "The Bachelor Live" ranked No. 1 in the hour with Adults 18-34 (1.0/4-tie) and Women 18-34 (1.5/5), scoring season highs for ABC in the slot on both counts.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/4/16.





  [january 2016]  
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· BACHELOR, THE (ABC)
· BIGGEST LOSER, THE (USA)
· NCIS: LOS ANGELES (CBS)
· SCORPION (CBS)
· SUPERGIRL (CW)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)




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