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[01/08/16 - 08:30 AM]
"Beyond the Tank" Boosts Its Hour Year to Year by Double Digits in Viewers and Young Adults
ABC spins the numbers for Thursday, January 7.
[via press release from ABC]

Beyond the Tank Boost its Thursday Slot for ABC - My Diet is Better than Yours Holds Steady Throughout its Debut

Beyond the Tank (8-9 - 4.3 million and 1.0/3 in AD18-49): Premiering in its regular 8pm time period, ABC's Beyond the Tank outdrew NBC's original Heroes Reborn in the hour by 16% among Total Viewers (4.3 million vs. 3.7 million) and caught the time-period regular among Adults 18-49 (1.0/3). Beyond the Tank improved its hour year to year for ABC by 30% in Total Viewers and by 11% in Adults 18-49 (over original programming). And excluding Grey's Anatomy, Beyond the Tank delivered ABC's best in-season series Adults 18-49 rating in the time slot in almost 2 years - since 3/27/14.

My Diet is Better than Yours (9-11pm - 2.4 million and 0.7/2 in AD18-49): From 9-11pm opposite strong all-original competition on the other major nets, including Fox's Thursday premiere of American Idol (9-10pm), CBS' debut of Angel from Hell (9:30-10pm) and NBC's debut of Shades of Blue (10-11pm), ABC's debut of My Diet is Better than Yours held completely steady in each half-hour during its 2-hour telecast in Adults 18-49 (0.7/2). In addition the show grew from its first to second hour in Adults 18-34 (+25%) and Women 18-49 (+13%).

Quick Take for Thursday, January 7, 2016 (Fast Affiliate Live + Same Day Ratings)

"Beyond the Tank" Time-Slot Premiere Tops NBC's "Heroes Reborn" at 8 p.m. and Boosts Its Hour Year to Year by Double Digits in Viewers and Young Adults

"My Diet Is Better Than Yours" Holds Steady Throughout Its 2-Hour Debut

Live + Same Day Results:

"Beyond the Tank" (8:00-9:00 p.m. - 4.3 million and 1.0/3 in AD18-49):

In its regular 8:00 p.m. slot premiere, ABC's "Beyond the Tank" outdrew NBC's original "Heroes Reborn" in the hour by 16% among Total Viewers (4.3 million vs. 3.7 million) and tied the NBC drama among Adults 18-49 (1.0/3). "Beyond the Tank" improved its hour year to year for ABC by 30% in Total Viewers and by 11% in Adults 18-49 (over original programming). And excluding only "Grey's Anatomy," "Beyond the Tank" delivered ABC's best in-season series Adult 18-49 rating in the time slot in almost 2 years - since 3/27/14.

"My Diet Is Better Than Yours" (9:00-11:00 p.m. - 2.4 million and 0.7/2 in AD18-49):

From 9:00-11:00 p.m. opposite strong all-original competition on the other major nets, including Fox's Thursday premiere of "American Idol" (9:00-10:00 p.m.), CBS' debut of "Angel from Hell" (9:30-10:00 p.m.) and NBC's debut of "Shades of Blue" (10:00-11:00 p.m.), ABC's debut of "My Diet Is Better Than Yours" held completely steady in each half-hour during its 2-hour telecast with Adults 18-49 (0.7/2). In addition, the new unscripted show grew from its first to second hour by double digits in Adults 18-34 (+25%) and Women 18-49 (+13%).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/07/16.





  [january 2016]  
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· AMERICAN IDOL (ABC)
· ANGEL FROM HELL (CBS)
· BEYOND THE TANK (ABC)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· MY DIET IS BETTER THAN YOURS (ABC)
· SHADES OF BLUE (NBC)




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