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[01/10/16 - 10:18 AM]
Saturday's Broadcast Ratings: CBS Dominates Competition with Wild Card Game
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (1/9/16):

CBS (27.512 million viewers, #1; adults 18-49: 8.8, #1) overshadowed the competition on Saturday with its coverage of the "AFC Wild Card Game: Pittsburgh at Cincinnati" (27.512 million viewers, #1; adults 18-49: 8.8, #1).

ABC (3.428 million viewers, #3; adults 18-49: 0.9, #2) then was king of the leftover audience with its marathon of "Black-ish" (4.185 million viewers, #3; adults 18-49: 1.2, #2), another "Black-ish" (2.976 million viewers, #5; adults 18-49: 0.9, #T3), yet another "Black-ish" (2.696 million viewers, #7; adults 18-49: 0.8, #5), even more "Black-ish" (2.440 million viewers, #8; adults 18-49: 0.7, #T6) and "20/20 Saturday" (4.136 million viewers, #4; adults 18-49: 0.9, #T3).

Next up was NBC (3.959 million viewers, #2; adults 18-49: 0.7, #3) with a two-hour "Dateline NBC" (4.521 million viewers, #2; adults 18-49: 0.7, #T6) and an encore of "Shades of Blue" (2.835 million viewers, #6; adults 18-49: 0.6, #8).

And finally, repeats of "Cooper Barrett's Guide to Surviving Life" (1.000 million viewers, #9; adults 18-49: 0.3, #9), "Bordertown" (0.665 million viewers, #11; adults 18-49: 0.2, #T10) and "Rosewood" (0.798 million viewers, #10; adults 18-49: 0.2, #T10) on FOX (0.815 million viewers, #4; adults 18-49: 0.2, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· A encore telecast of "Saturday Night Live," with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band (3.0/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) matched the show's highest 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" equaled the show's highest rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The 3.0 in households ties the high for an "SNL" encore since Oct. 24 (3.1/8 with host and musical guest Miley Cyrus).

· Note that "SNL" adds significant viewership via time-shifting, growing by +52% going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.84 rating to a 2.79), and by +2.252 million persons in total viewers (6.236 million to 8.488 million).


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/10/15):

FOX (25.604 million viewers, #1; adults 18-49: 8.6, #1) rocketed to the top spot on Saturday with its coverage of the "NFC Divisional Game: Carolina at Seattle" (25.604 million viewers, #1; adults 18-49: 8.6, #1).

NBC (6.617 million viewers, #2; adults 18-49: 1.8, #2) then claimed the silver with its mix of "NFL Overrun" (17.368 million viewers, #2; adults 18-49: 5.4, #2), "Dateline Saturday Night Mystery" (5.419 million viewers, #3; adults 18-49: 1.2, #3) and a repeat "Saturday Night Live" (3.040 million viewers, #7; adults 18-49: 0.8, #4).

Next up was CBS (4.217 million viewers, #3; adults 18-49: 0.5, #3) with repeats of "Hawaii Five-0" (3.438 million viewers, #6; adults 18-49: 0.4, #8), "NCIS" (4.283 million viewers, #5; adults 18-49: 0.5, #T6) and a new "48 Hours" (4.931 million viewers, #4; adults 18-49: 0.7, #5).

And finally, ABC (2.095 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with encores of "Marvel's Agent Carter" (1.918 million viewers, #9; adults 18-49: 0.3, #T9), another "Marvel's Agent Carter" (1.639 million viewers, #10; adults 18-49: 0.3, #T9) plus "20/20" (2.730 million viewers, #8; adults 18-49: 0.5, #T6).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Jim Carrey and musical guest Iggy Azalea, averaged a 3.3 rating, 8 share from 11:30-1 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 1.6/7 in adults 18-49 in the 25 markets with Local People Meters.

·The "Saturday Night Live" encore was the #1 non-sports telecast of the night on the Big 4 in 18-49 in the Local People Meters, ahead of all primetime entertainment programming on those networks in the LPMs.

Source: Nielsen Media Research





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