Arrow stays sharp in return, up in key demos
ARROW returned from its winter hiatus steady in total viewers (2.8M) from its last original on 12/9, and up in nearly all key demos, +11% in A18-34 (1.0/4), +10% in A18-49 (1.1/4), +20% in M18-34 (1.2/5), and +8% in M18-49 (1.3/4).
ARROW was #1 in its time period (8-9pm) in M18-34 and #3 in A18-34.
At 9, SUPERNATURAL returned even with its last original in both A18-34 (0.6/2) and A18-49 (0.7/2).
Versus this same night a year ago, The CW was up +2% in total viewers (2.31M), +14% in A18-34 (0.8/3), and +12% in A18-49 (0.9/3).
This season, ARROW is averaging a +49% gain in total viewers when Live + 7 Day delayed viewing is tallied versus the Live + Same Day numbers alone, +59% in A18-34, +64% in M18-34, +59% in A18-49, and +63% in M18-49. SUPERNATURAL averages a +56% gain in total viewers, +74% in A18-34, and +70% in A18-49.=