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[01/21/16 - 08:30 AM]
Despite Airing a Repeat "Modern Family" in the Middle of Primetime, ABC Runs Competitive with Original Wednesday Lineups on the Other Nets
ABC spins the numbers for Wednesday, January 20.

[via press release from ABC]

With a Repeat Modern Family, ABC Runs Neck and Neck with Original Wednesday Lineups on the Other Nets

ABC Wednesday Prime (8-11pm - 5.4 million and 1.5/5 in AD18-49): Airing a repeat Modern Family in the middle half-hour of the night, ABC (1.5/5) ran competitive with original schedules on CBS (1.7/5) and Fox (1.7/5) in Adults 18-49, while matching NBC's original drama lineup (1.5/5). The Net tied for #1 on the night in Adults 18-34 and Women 18-34 and straight out won the broadcast race with Teens 12-17.

From 8-9pm, The Middle and The Goldbergs ranked as the #1 scripted shows in their respective slots for the 3rd week in a row in Adults 18-49, beating CBS' comedies by 12% (1.9/6 vs. 1.7/6 for 2 Broke Girls/Mike & Molly). The Goldbergs built on its lead-in by 11% at 8:30pm in Adults 18-49 (2.0/6 vs. 1.8/6) to finish as the #2 TV show of the night, behind only Fox's American Idol and tied with CBS' Criminal Minds.

From 9-10pm with an encore Modern and black-ish, ABC ranked #2 during the hour in Adults 18-49 (1.7/5 - tied w/NBC's L&O: SVU) and beat Fox's Idol-driven Second Chance by 70% (1.0/3). At 9:30pm, black-ish built on its Modern Family lead-in (+6% - 1.7/5 vs. 1.6/5).

Despite a lower lead-in week to week at 10pm (off by 2-tenths), American Crime held steady with the prior week in Adults 18-49 (1.0/3 vs. 1.1/4). L+3 Day: On average this season, American Crime jumps +42% over its L+SD Adult 18-49 rating after 3 days of TV playback (1.2 rating to a 1.7 rating).

Quick Take for Wednesday, January 20, 2016 (Fast Affiliate Live + Same Day Ratings)

Despite Airing a Repeat "Modern Family" in the Middle of Primetime, ABC Runs Competitive with Original Wednesday Lineups on the Other Nets

From 8-9 p.m., ABC's "The Middle" and "The Goldbergs" Rank as the Top Scripted Shows for the 3rd-Straight Week in Adults 18-49

"black-ish" Builds on Its "Modern Family" Lead-in with Adults 18-49, as the ABC Comedies Combine to Beat Fox's "Idol"-Driven "Second Chance" by 70%

"American Crime" Holds Steady Week to Week Among Adults 18-49 and Continues to Deliver Strong TV Playback

Wednesday (01/20/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle": L3 = 9.1 million/2.2 rating, L7 = 9.9 million/2.4 rating and MP+35 = 2.8 rating

"The Goldbergs": L3 = 8.4 million/2.7 rating, L7 = 9.1 million/2.9 rating and MP+35 = 3.3 rating

"black-ish": L3 = 8.5 million/2.4 rating, L7 = 9.2 million/2.6 rating and MP+35 = 3.4 rating

"American Crime": L3 = 5.4 million/1.3 rating and L7 = 5.7 million/1.4 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.4 million and 1.5/5 in AD18-49):

Despite airing a repeat "Modern Family" in the middle of Wednesday's primetime, ABC (1.5/5) ran competitive with original schedules on CBS (1.7/5) and Fox (1.7/5) in Adults 18-49 while matching NBC's original drama lineup (1.5/5). The Net tied for No. 1 on the night in Adults 18-34 and Women 18-34 and straight out won the broadcast race with Teens 12-17.

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.7 million and 1.9/6 in AD18-49):

From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked as the No. 1 scripted shows in their respective slots for the 3rd week in a row in Adults 18-49, beating CBS' comedies by 12% (1.9/6 vs. 1.7/6 for "2 Broke Girls"/"Mike & Molly"). "The Goldbergs" built on its lead-in by 11% at 8:30 p.m. in Adults 18-49 (2.0/6 vs. 1.8/6) to finish as the No. 2 TV show of the night, behind only Fox's "American Idol" and tie CBS' "Criminal Minds" as Wednesday's No. 1 scripted show.

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 5.8 million and 1.7/5 in AD18-49):

From 9:00-10:00 p.m., with an encore "Modern Family" and "black-ish," ABC ranked No. 2 during the hour in Adults 18-49 (1.7/5 - tied w/NBC's "L&O: SVU") and beat Fox's "Idol"-driven "Second Chance" by 70% (1.0/3). At 9:30 p.m., "black-ish" built on its "Modern Family" lead-in (+6% - 1.7/5 vs. 1.6/5).

"American Crime" (10:00-11:00 p.m. - 3.8 million and 1.0/3 in AD18-49):

Coming out of a lower lead-in week to week at 10:00 p.m. (off by 2-tenths), ABC's "American Crime" held steady with the prior week in Adults 18-49 (1.0/3 vs. 1.1/4). L+3 Day: On average this season, "American Crime" jumps +42% over its L+SD Adult 18-49 rating after 3 days of TV playback (1.2 rating to a 1.7 rating).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/20/16.





  [january 2016]  
S
M
T
W
T
F
S
     


· 2 BROKE GIRLS (CBS)
· AMERICAN CRIME (ABC)
· AMERICAN IDOL (FOX)
· BLACK-ISH (ABC)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MIKE & MOLLY (CBS)
· MODERN FAMILY (ABC)
· SECOND CHANCE (FOX)





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