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[01/24/16 - 09:23 AM]
Saturday's Broadcast Ratings: ABC, NBA Top Demo Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (1/23/16):

ABC (3.492 million viewers, #3; adults 18-49: 1.2, #1) claimed the demo crown with its coverage of "NBA Countdown" (2.491 million viewers, #6; adults 18-49: 0.6, #T5) and "NBA on ABC" (3.692 million viewers, #5; adults 18-49: 1.4, #1).

CBS (5.141 million viewers, #1; adults 18-49: 0.8, #2) then claimed the silver with repeats of "NCIS: Los Angeles" (4.846 million viewers, #3; adults 18-49: 0.6, #T5) and "48 Hours" (4.970 million viewers, #2; adults 18-49: 0.8, #3) plus a new "48 Hours" (5.609 million viewers, #1; adults 18-49: 0.9, #2).

Next up was FOX (2.235 million viewers, #4; adults 18-49: 0.7, #3) and its "Premier Boxing Champions on FOX" (2.235 million viewers, #7; adults 18-49: 0.7, #4) presentation.

And finally, NBC (3.695 million viewers, #2; adults 18-49: 0.6, #4) closed out the evening with the "U.S. Figure Skating Championships" (3.695 million viewers, #4; adults 18-49: 0.6, #T5).

In late-night metered market ratings (via NBC's press release):

· The Jan. 23 telecast of "Saturday Night Live," with host Ronda Rousey and musical guest Selena Gomez (and featuring an appearance by Tina Fey as Sarah Palin), averaged a 5.0 rating, 12 share in household results from the 56 markets metered-by Nielsen Media Research (the Raleigh-Durham market is currently excluded, ratings may include some preemptions for local weather coverage) and a 2.5/11 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 telecast of the night on the Big 4 networks in metered-market households and in 18-49 in the local people meters, ahead of all primetime programming on those networks in both measures.

· "Saturday Night Live" is up +9% versus the show's season averages for originals in households (5.0 vs. 4.6) and up +14% 18-49 in the local people meters (2.5 vs. 2.2).

· Versus the same night last year, "SNL" grew +6% in metered-market households (5.0 vs. 4.7 on Jan. 24, 2015) and up +14% in 18-49 in the local people meters (2.5 vs. 2.2).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +52% going from L+SD to L+7 in adults 18-49 (1.84 to 2.79) and +2.252 million persons in total viewers (6.236 million to 8.488 million).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/24/15):

FOX (2.819 million viewers, #4; adults 18-49: 1.1, #1) claimed the demo crown on Saturday with its presentation of "UFC on FOX" (2.819 million viewers, #6; adults 18-49: 1.1, #1).

CBS (4.569 million viewers, #1; adults 18-49: 0.6, #T2) was the most-watched network with repeats of "CSI: Crime Scene Investigation" (4.404 million viewers, #2; adults 18-49: 0.5, #T5) and "Stalker" (4.140 million viewers, #3; adults 18-49: 0.5, #T5) plus a new "48 Hours" (5.162 million viewers, #1; adults 18-49: 0.7, #2).

Next up was ABC (2.879 million viewers, #3; adults 18-49: 0.6, #T2) and the feature "Mirror, Mirror" (2.918 million viewers, #5; adults 18-49: 0.6, #T3) alongside "20/20" (2.800 million viewers, #7; adults 18-49: 0.6, #T3).

And finally, NBC (3.325 million viewers, #2; adults 18-49: 0.5, #4) closed out the evening with its coverage of "U.S. Figure Skating Championships: Women's Free Dance" (3.325 million viewers, #4; adults 18-49: 0.5, #T5).

In late-night metered market ratings (via NBC's press release):

·NBC Sports coverage of the "U.S. Figure Skating Championships: Women's Free Dance" (0.5/2 in 18-49, 3.325 million viewers overall from 8-11 p.m. ET) ranked #2 for the night among the Big 4 networks in total viewers.

·The "U.S. Figure Skating Championships" virtually equaled its results for the last comparable telecast in a non-Olympic year (0.5/2 in 18-49, 3.321 million viewers overall from 8-11 p.m. on Saturday, Jan. 26, 2013).

·From its first hour to its third, the "U.S. Figure Skating Championships" grew by 0.2 of a point or +50% in 18-49 rating (0.4 to 0.6) and by +32% or nearly 1 million persons in total viewers (2.9 million to 3.9 million).

Source: Nielsen Media Research





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