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[02/01/16 - 08:35 AM]
"American Ninja Warrior: USA vs. The World" Ranks #2 in Its Three-Hour Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Sunday, January 31.

[via press release from NBC]

Sunday Primetime Results:

"Dateline NBC" (1.0/2 in 18-49, 5.7 million viewers overall from 7-8 p.m. ET):

· Grew +67% or 0.4 of a point in adults 18-49 versus its average so far this season with two prior Sunday 7 p.m. telecasts (1.0 vs. 0.6).

· Is also up by +67% in adults 25-54 (1.5 vs. 0.9) and up +44% or 1.7 million persons in total viewers (5.655 million vs. 3.918 million).

· Is close to rounding up to a 1.1 rating in adults 18-49, currently reporting a 1.04 in these preliminary fast-affiliate ratings.

· Reported its highest 18-49, 25-54 and total-viewer results for a 7 p.m. Sunday telecast since May 31, 2015 (1.0 in 18-49, 1.6 in 25-54, 6.2 million viewers overall from 7-9 p.m.).

"American Ninja Warrior: USA Vs. The World" (1.4/4 in 18-49, 4.5 million viewers overall from 8-11 p.m. ET):

· Is close to rounding up to a 1.5 in 18-49, currently reporting a 1.44 in these preliminary fast-affiliate ratings.

· For its final hour from 10-11 p.m., ranked #1 among ABC, CBS and NBC in every key demo - adults, men and women 18-34, 18-49 and 25-54.

· Ranked #2 in the three-hour time period among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and other key measures.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· AMERICAN NINJA WARRIOR (NBC)
· DATELINE NBC (NBC)





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