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ABC Wins Monday in Adults 18-34 with The Bachelor as the #1 Series for the 5th Week Running
ABC Monday Prime (8-11pm - 6.3 million and 1.8/6 in AD18-49): ABC ran a strong second on Monday in Adults 18-49 (1.8/6), closing the gap by 4-tenths week to week with Fox's Monday dramas (The X-Files/Lucifer = 2.3/7), outdelivering CBS by 38% (1.3/4) and beating NBC's original lineup by 80% (1.0/3). The Network won Monday in Adults 18-34 and key Women (W18-34/W18-49), while taking the broadcast lead with Teens 12-17. Please Note: Local-news break-ins potentially occurred throughout the night for coverage of the Iowa caucus results.
· The Bachelor was Monday's #1 TV series for the 5th week in a row in Adults 18-34 and key Women (W18-34/W18-49) and finished as the #2 show of the night in Adults 18-49, behind only The X-Files.
The Bachelor (8-10pm - 7.4 million and 2.2/7 in AD18-49): From 8-10pm, ABC's The Bachelor was the most-watched TV show (7.4 million) in its 2-hour time period, while also winning in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
· The Bachelor held steady week to week in Adults 18-49 (2.2/7 vs. 2.3/7), coming within 1-tenth of the prior week's season high. In addition, the show tied season highs with Adults 18-34 and Women 18-49.
The Bachelor Live (10-11pm - 4.0 million and 1.0/3 in AD18-49): At 10pm, ABC's The Bachelor Live continued to outdraw the final hour of NBC's 2-hour The Biggest Loser in Total Viewers (4.0 million vs. 3.2 million) and tied it with Adults 18-49 (1.0/3). The Bachelor Live took the broadcast lead in the hour with Adults 18-34 and key Women (W18-34/W18-49), holding the #1 position for the 5th week in a row with Women 18-34.
Quick Take for Monday, February 1, 2016
(Fast Affiliate Live + Same Day Ratings)
ABC Ranks No. 1 on Monday in Adults 18-34 and Key Women
"The Bachelor" Leads Its 2-Hour Time Slot in Total Viewers, Adults 18-34
and Across All Key Women Demos
"The Bachelor Live" Holds the Broadcast Lead at 10 p.m. in Women 18-34
for the 5th-Straight Week
Monday Night (2/1/16) - ABC Total Viewer and Adult 18-49 Projections
"The Bachelor": L3 = 9.1 million/2.7 rating and L7 = 9.4 million/2.7 rating
"The Bachelor Live": L3 = 4.9 million/1.3 rating and L7 = 5.1 million/1.3 rating
Live + Same Day Results:
ABC Monday Prime (8:00-11:00 p.m. - 6.3 million and 1.8/6 in AD18-49):
ABC ran a strong second on Monday in Adults 18-49 (1.8/6), closing the gap by 4-tenths week to week with Fox's Monday dramas ("The X-Files"/"Lucifer" = 2.3/7), outdelivering CBS by 38% (1.3/4) and beating NBC's original lineup by 80% (1.0/3). The Network won Monday in Adults 18-34 and key Women (W18-34/W18-49), while taking the broadcast lead with Teens 12-17. Please Note: Local news break-ins potentially occurred throughout the night for coverage of the Iowa caucus results.
· "The Bachelor" was Monday's No. 1 TV series for the 5th week in a row in Adults 18-34 and key Women (W18-34/W18-49) and finished as the No. 2 show of the night in Adults 18-49, behind only "The X-Files."
"The Bachelor" (8:00-10:00 p.m. - 7.4 million and 2.2/7 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Bachelor" was the most watched TV show (7.4 million) in its 2-hour time period, while also leading with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
· "The Bachelor" held steady week to week in Adults 18-49 (2.2/7 vs. 2.3/7), coming within 1-tenth of the prior week's season high. In addition, the show tied season highs with Adults 18-34 and Women 18-49.
"The Bachelor Live" (10:00-11:00 p.m. - 4.0 million and 1.0/3 in AD18-49):
At 10:00 p.m., ABC's "The Bachelor Live" continued to outdraw the final hour of NBC's 2-hour "The Biggest Loser" in Total Viewers (4.0 million vs. 3.2 million) and tied it with Adults 18-49 (1.0/3). "The Bachelor Live" took the broadcast lead in the hour with Adults 18-34 and key Women (W18-34/W18-49), holding the No. 1 position for the 5th week in a row with Women 18-34.
Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/1/16.
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