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[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[via press release from CBS]

CBS's COVERAGE OF SUPER BOWL 50 SCORES SECOND-HIGHEST OVERNIGHT RATING IN HISTORY

Denver's Win Over Carolina Earns Overnight Rating/Share of 49.0/73 in Metered Markets

CBS Sports' coverage of Super Bowl 50 featuring the DENVER BRONCOS' 24-10 win over the CAROLINA PANTHERS on Sunday, Feb. 7 (6:45-10:15 PM, ET), earned an average overnight household rating/share of 49.0/73, the second-highest-rated Super Bowl in the metered markets in history (as far back as records go - 1976).

The Super Bowl 50 household rating/share peaked at 51.0/73 from 10:00-10:15 PM, ET. Following is a breakdown of the ratings by half-hours.

(All times ET)

6:45-7:00 - 44.6/70
7:00-7:30 - 47.3/73
7:30-8:00 - 48.6/73
8:00-8:30 - 49.8/74
8:30-9:00 - 49.9/73
9:00-9:30 - 49.6/72
9:30-10:00 - 49.9/71
10:00-10:15 - 51.0/73

* * * * *

Editor's Note: Nielsen fast affiliate data released at 11:00 AM, ET is not time adjusted and will not reflect CBS's actual Sunday's time adjusted fast national ratings that will be available from CBS later today.

AVERAGE OF 111.9 MILLION VIEWERS WATCH CBS'S COVERAGE OF SUPER BOWL 50

Game Peaks at 115.5 Million Viewers Between 8:30-9:00 PM, ET

CBS Sports' Streaming Coverage of Super Bowl 50 Sets Online Viewership Record

The CBS Television Network's coverage of SUPER BOWL 50 featuring the DENVER BRONCOS' 24-10 win over the CAROLINA PANTHERS on Sunday, Feb 7 (6:39-10:22 PM, ET) was watched by an estimated average of 111.9 million viewers, according to Nielsen (Live + Same Day) Fast National ratings, making it the third-most-watched program in television history.

Last night's Super Bowl peaked with an average of 115.5 million viewers from 8:30-9:00 PM, ET.

Streaming coverage of SUPER BOWL 50 on CBS and NFL digital properties set viewership records in every category, with the game streamed across more platforms than ever. The live stream drew 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones. Viewers consumed more than 402 million total minutes of coverage, watching for more than 101 minutes each on average. During the game window, viewers consumed more than 315 million minutes of coverage, with an average minute audience of 1.4 million.

CBS Interactive sold live stream ads together with broadcast for incremental value. National ads ran in the same spots on the broadcast and live stream for the first time this year.

The live stream was available on CBSSports.com on PCs and tablets, the CBS Sports app for iPad, Android and Windows 10 tablets, and the CBS Sports app for Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku players and Roku TV models, and Xbox One, along with NFL Mobile from Verizon on phones and the NFL on Xbox experience.

On social platforms, SUPER BOWL 50 is the most Tweeted event of the year so far according to Nielsen, with several elements, including advertisers, trending on social media throughout the game.





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