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[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[via press release from NBC]

"BIGGEST LOSER" AND "TELENOVELA" GROW WEEK TO WEEK IN 18-49

"SUPERSTORE" RETAINS +100% OF LAST WEEK IN 18-49, HITS A THREE-WEEK HIGH IN TOTAL VIEWERS

"LOSER" GROWS +17% WEEK TO WEEK IN TOTAL VIEWERS, FOR ITS MOST-WATCHED TELECAST SINCE THE SHOW'S JAN. 4 SEASON PREMIERE

Monday Primetime Results:

"Superstore" (1.4/5 in 18-49, 5.2 million viewers overall from 8-8:30 p.m. ET):

· Retains 100% week to week in adults 18-49 (1.4 vs. 1.4)

· Grows +6% in total viewers (5.189 million vs. 4.890 million) to a three-week high (best since Jan. 18, 5.7 million).

· Will add substantial viewership with time-shifting and VOD -- to date, "Superstore" has grown by +27% in 18-49 rating (from a 1.73 to a 2.20) and 1.1 million viewers overall (6.1 million to 7.2 million).

· Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.9/3 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET):

· Grows +13%or 0.1 of a point week to week in 18-49 (0.9 vs. 0.8).

· Increases +7% versus last week in total viewers (3.287 million vs. 3.058 million).

· Will add significant viewership with time-shifting and VOD -- "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.21 to a 1.47) and 768,000 viewers overall (4.4 million to 5.1 million) going from L+SD to L+7.

· Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

"The Biggest Loser 17" (1.1/4 in 18-49, 3.8 million viewers overall from 9-11 p.m. ET):

· Is up +10% or 0.1 of a rating point week to week in 18-49 (1.1 vs. 1.0).

· Grows +17% versus last week in total viewers (3.765 million vs. 3.205 million).

· Delivers its most-watched episode since the show's season premiere Jan. 4 (3.856 million).

· For its second hour from 10-11 p.m., tied for #2 among ABC, CBS and NBC in adults 18-49, adults, men and women 18-34 and men 25-54 and is #2 outright among those nets in women 18-49.

· Will add substantial viewership via time-shifting and VOD - "Loser" has increased by +40% this season going from L+SD to L+7 in 18-49 (1.09 to 1.53) and by 1.2 million viewers overall (3.6 million to 4.8 million).

· Upscale: "Loser" delivers a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing: "Superstore," 2.3 rating in 18-49, 7.11 million viewers overall; "Telenovela," 1.2, 4.16 million; "Biggest Loser," 1.7, 5.30 million.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) tied CBS's "Late Late Show" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."





  [february 2016]  
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· BIGGEST LOSER, THE (USA)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)





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