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[02/11/16 - 08:31 AM]
ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show
ABC spins the numbers for Wednesday, February 10.

[via press release from ABC]

ABC is #1 on Wednesday with Modern Family as the Top Show - black-ish and American Crime Grow

ABC Wednesday Prime (8-11pm - 5.6 million and 1.7/6 in AD18-49): With its Wednesday lineup returning to regular all-originals for the first time in 1 month (since 01/13/16), ABC ranked #1 in Adults 18-49 (1.7/6 - tied w/Fox and NBC). The Net also ranked #1 on the evening in Adults 18-34 (tie) and won the broadcast race with Men 18-34.

· ABC's Modern Family outdelivered Fox's American Idol on the night by 24% to rank as Wednesday's #1 TV show in Adults 18-49 (2.6/8 vs. 2.1/7).

The Middle/The Goldbergs (8-9pm - 6.5 million and 1.9/7 in AD18-49): From 8-9pm against Idol, The Middle and The Goldbergs ranked as the #1 scripted shows in their respective slots in Adults 18-49 and beat CBS' comedies in the hour by 19% (1.9/7 vs. 1.6/5 for 2 Broke Girls/Mike & Molly). In Adults 18-49, The Middle (1.8/7) and The Goldbergs (2.0/7) held even with their most recent originals (on 1/20/16).

Modern Family/black-ish (9-10pm - 6.9 million and 2.2/7 in AD18-49): ABC moved up to win the 9pm hour in Adults 18-49 with Modern Family and black-ish, holding a 16% advantage over its nearest competition (2.2/7 vs. 1.9/6 -NBC's L&O: SVU). Also in the hour, ABC's comedies dominated Fox's Idol-driven Hell's Kitchen (+69% - 2.2/7 vs. 1.3/4). In Adults 18-49, Modern Family held steady with its most recent original (2.6/8 vs. 2.7/8 on 1/13/16) and black-ish jumped 12% over its last original (1.9/6 vs. 1.7/6 on 1/20/16).

American Crime (10-11pm - 3.3 million and 0.9/3 in AD18-49): In the 10 o'clock hour, ABC's American Crime was up 13% week to week in Live + Same Day Adults 18-49 (0.9/3 vs. 0.8/3). Most Recent TV Playback: Based on the most recent release of TV Playback data issued earlier this week, ABC's American Crime scored its 2nd-best-ever increases in both L+3 (+63% - over last week's L+SD rating) and L+7 (+70% - over its 1/20/16 L+SD rating) among Adults 18-49.

Quick Take for Wednesday, February 10, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show

From 8-9 p.m., ABC's "The Middle" and "The Goldbergs" Rank as the Top Scripted Shows in Adults 18-49 and Beat the CBS Comedies by 19%

ABC's "black-ish" Jumps 12% Over Its Last Original in Adults 18-49

Continuing to Deliver Big Spikes in TV Playback, "American Crime" Gains Week to Week in L+SD Adults 18-49

Wednesday (02/10/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle": L3 = 8.6 million/2.2 rating, L7 = 9.3 million/2.4 rating and MP+35 = 2.8 rating

"The Goldbergs": L3 = 8.3 million/2.7 rating, L7 = 9.0 million/2.9 rating and MP+35 = 3.4 rating

"Modern Family": L3 = 11.8 million/3.9 rating, L7 = 13.2 million/4.3 rating and MP+35 = 6.0 rating

"black-ish": L3 = 8.9 million/2.7 rating, L7 = 9.7 million/2.9 rating and MP+35 = 3.9 rating

"American Crime": L3 = 5.0 million/1.3 rating and L7 = 5.6 million/1.4 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.6 million and 1.7/6 in AD18-49):

With its Wednesday lineup returning to regular all-originals for the first time in 1 month (since 1/13/16), ABC ranked No. 1 in Adults 18-49 (1.7/6 - tied w/Fox and NBC). The Net also ranked No. 1 on the evening in Adults 18-34 (tie) and won the broadcast race with Men 18-34.

· ABC's "Modern Family" outdelivered Fox's "American Idol" on the night by 24% to rank as Wednesday's No. 1 TV show in Adults 18-49 (2.6/8 vs. 2.1/7).

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.5 million and 1.9/7 in AD18-49):

From 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked as the No. 1 scripted shows in their respective slots in Adults 18-49 and beat CBS' comedies in the hour (+19% - 1.9/7 vs. 1.6/5 for "2 Broke Girls"/"Mike & Molly"). In Adults 18-49, "The Middle" (1.8/7) and "The Goldbergs" (2.0/7) held even with their most recent originals (on 1/20/16).

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 6.9 million and 2.2/7 in AD18-49):

ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," holding a 16% advantage over their closest competition (2.2/7 vs. 1.9/6 - NBC's "L&O: SVU"). Also in the hour, ABC's comedies dominated Fox's "Idol"-driven "Hell's Kitchen" (+69% - 2.2/7 vs. 1.3/4). In Adults 18-49, "Modern Family" was steady with its most recent original (2.6/8 vs. 2.7/8 on 1/13/16) and "black-ish" jumped 12% over its last original airing (1.9/6 vs. 1.7/6 on 1/20/16).

"American Crime" (10:00-11:00 p.m. - 3.3 million and 0.9/3 in AD18-49):

In the 10 o'clock hour, ABC's "American Crime" was up 13% week to week in Live + Same Day Adults 18-49 (0.9/3 vs. 0.8/3). Most Recent TV Playback: Based on the most recent release of Nielsen TV Playback data issued earlier this week, ABC's "American Crime" scored its 2nd-best-ever increases in both L+3 (+63% - over last week's L+SD rating) and L+7 (+70% - over its 1/20/16 L+SD rating) among Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/10/16.





  [february 2016]  
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M
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· 2 BROKE GIRLS (CBS)
· AMERICAN CRIME (ABC)
· AMERICAN IDOL (ABC)
· BLACK-ISH (ABC)
· GOLDBERGS, THE (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MIKE & MOLLY (CBS)
· MODERN FAMILY (ABC)





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