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[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.

[via press release from ABC]

ABC is #1 on Thursday - TGIT Return Delivers Top 3 Dramas

Live + Same Day Fast Affiliate Results:

ABC Thursday Prime (8-11pm - 7.0 million and 2.1/7 in AD18-49): With the return of its TGIT drama lineup for the first time in nearly 3 months (since 11/19/16), ABC was #1 on the second Thursday of the February Sweep in Adults 18-49 (2.1/7-tied w/Fox with a 2-hour American Idol), leading CBS by 11% (1.9/6) and NBC by 91% (1.1/4). TV Playback: As each of its Thursday dramas are among the biggest gainers this season over their Live + Same Day numbers, ABC is projected to win the night by strong margins once TV Playback is included. Season to date in L+7 Adults 18-49, HTGAWM spikes by +81%, Scandal by +64% and Grey's by +63% over their L+SD numbers.

· ABC's return of Grey's Anatomy (2.4/8), Scandal (2.1/7) and How to Get Away with Murder (1.8/6) stood as Thursday's Top 3 dramas in Adults 18-49, dominating the other 4 dramas on the night, including CBS' Elementary (1.1/4), as well as NBC's You Me and the Apocalypse (0.8/3), The Blacklist (1.4/4) and Shades of Blue (1.1/4). Towering over the 10 o'clock hour, How to Get Away with Murder (1.8/6) returned to beat CBS' Elementary (1.1/4) and NBC's Shades of Blue (1.1/4) by 64% each among Adults 18-49.

Quick Take for Thursday, February 11, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Is No. 1 on Thursday in Adults 18-49 With the Return of TGIT Delivering the Night's Top 3 Dramas

"Grey's" Triples Its NBC Drama Competition at 8 p.m. in Adults 18-49

"Scandal" Moves Up to Rank No. 1 in Its Hour With Adults 18-49

ABC's "Murder" Dominates the 10 p.m. Hour by 64% in Adults 18-49 Over Both NBC's "Shades of Blue" and CBS' "Elementary"

Thursday (2/11/16) - ABC Viewer and Adult 18-49 Projection With Multiplatform + 35 Days

"Grey's": L3 = 12.7 million/3.5 rating, L7 = 13.8 million/3.8 rating and MP+35 = 5.2 rating

"Scandal": L3 = 10.7 million/3.2 rating, L7 = 11.4 million/3.4 rating and MP+35 = 4.7 rating

"HTGAWM": L3 = 9.6 million/2.9 rating, L7 = 10.4 million/3.1 rating and MP+35 = 4.4 rating

Live + Same Day Results:

ABC Thursday Primetime (8:00-11:00 p.m. - 7.0 million and 2.1/7 in AD18-49):

With the return of its TGIT drama lineup for the first time in nearly 3 months (since 11/19/15), ABC was No. 1 on the second Thursday of the February Sweep in Adults 18-49 (2.1/7-tied w/Fox with a 2-hour "American Idol"), leading CBS by 11% (1.9/6) and NBC by 91% (1.1/4). Also leading Wednesday, it was ABC's 2nd-straight night at No. 1 in Adults 18-49.

· TV Playback: As each of its Thursday dramas are among the biggest gainers this season over their Live + Same Day numbers, ABC is projected to win the night by strong margins once TV Playback is included. Season to date in Live + 7 Day Adults 18-49, "HTGAWM" spikes by +81%, "Scandal" by +64% and "Grey's" by +63% over their respective L+SD numbers.

· ABC's return of "Grey's Anatomy" (2.4/8), "Scandal" (2.1/7) and "How to Get Away with Murder" (1.8/6) delivered Thursday's Top 3 dramas in Adults 18-49, dominating the other 4 dramas on the night, including CBS' "Elementary" (1.1/4), as well as NBC's "You, Me and the Apocalypse" (0.8/3), "The Blacklist" (1.4/4) and "Shades of Blue" (1.1/4).

"Grey's Anatomy" (8:00-9:00 p.m. - 8.2 million and 2.4/8 in AD18-49):

At 8:00 p.m. against CBS' "Big Bang" and "Life in Pieces," ABC's "Grey's Anatomy" (2.4/8) beat the first hour of Fox's 2-hour "Idol" in Adults 18-49 (+14% - 2.1/7) and tripled the delivery of NBC's "You, Me and the Apocalypse" (+200% - 0.8/3).

"Scandal" (9:00-10:00 p.m. - 6.9 million and 2.1/7 in AD18-49):

At 9:00 p.m., ABC's "Scandal" moved up to rank No. 1 in the hour among Adults 18-49 (2.1/7-tie), beating drama competition in the hour by 50% (NBC's "The Blacklist" = 1.4/4).

"How to Get Away with Murder" (10:00-11:00 p.m. - 5.8 million and 1.8/6 in AD18-49):

Towering over the 10 o'clock hour, ABC's "How to Get Away with Murder" (1.8/6) returned to beat CBS' "Elementary" (1.1/4) and NBC's "Shades of Blue" (1.1/4) by 64% each among Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/11/16.





  [february 2016]  
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· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· LIFE IN PIECES (CBS)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





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