HGTV ACHIEVES HIGHEST-RANKED MONTH EVER FOR P25-54
Network Also #1 in Prime for W25-54 for the Month
New York [For Immediate Release - March 1, 2016] HGTV earned the #4 slot in primetime in February among P25-54 - its highest monthly ranking ever. The network scored a .65 rating among primetime viewers P25-54, growing 12% over February 2015. HGTV also captured the #1 position in primetime among W25-54 and among upscale W25-54. February weekends (Saturday-Sunday 7A-8P) delivered a .62 rating among viewers P25-54 driving weekend viewing up 13% over February 2015 and making it the highest-rated month in HGTV history among weekend viewers.
Series such as Fixer Upper, featuring Chip and Joanna Gaines; Flip or Flop with Tarek and Christina El Moussa, Property Brothers with Jonathan and Drew Scott, and Ellen's Design Challenge, a furniture design competition that was conceptualized by Ellen DeGeneres, drove the network to record viewing levels.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).