HALLMARK CHANNEL'S "WHEN CALLS THE HEART" DEBUTS THE THIRD EPISODE OF SEASON 3, GARNERING A 2.1 LIVE+3 HH RATING
The Series' Newest Episode Becomes the Most Social Program in Network History
Hallmark Channel's original primetime series, When Calls the Heart, is going strong in its third season with the 3rd episode premiere garnering a 2.1 HH rating and 2.3 million total viewers, on a Live+3 basis. In its 9pm time period, the Sunday, February 28th episode elevated Hallmark Channel to be the 2nd highest-rated and 2nd most-watched network among HHs and Total Viewers. Additionally, the network ranked #3 among W25-54 rating in its 9pm time period.
The episode made an impact on social media as well, with last weekend's premiere becoming the most social program in network history, garnering the highest Tweets of any series, movie, or special premiere. Tweets increased 6% over the network's previous social record holder for the When Calls the Heart Season 2 Finale. The 3rd episode was also the 2nd most-Tweeted series airing a new episode during Sunday Primetime across cable and broadcast television.
The third season of When Calls the Heart continues on Sunday nights with a brand-new episode premiering March 6 at 9 pm ET/PT, 8C. In the episode, "Heart of a Hero", after Hope Valley learns redemption is possible, Abigail (Lori Loughlin) and Frank (Mark Humphrey) pursue a romance before the heart of the town is tested by the threat of a gang of outlaws.
Source: Nielsen, February 22-28; Nielsen SocialGuide Twitter TV Ratings, 2/28/16.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.