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[03/09/16 - 08:40 AM]
"Of Kings and Prophets" Debuts With a 7-Week Time-Slot High in Adults 18-49
ABC spins the numbers for Tuesday, March 8.

[via press release from ABC]

ABC's FOTB is Tuesday's #1 Comedy in AD18-49 with its Top Rating Since November - The Real O'Neals Delivers the Best-Ever Retention Out of FOTB

Info on ABC's Tuesday, ahead of the regular press release.

Fresh Off the Boat (8-830pm - 4.9 million and 1.4/5 in AD18-49): At 8pm, ABC's Fresh Off the Boat dominated Fox's 100th episode of New Girl by 2.2 million Total Viewers (4.9 million vs. 2.7 million) and scored its largest-ever advantage over the Fox comedy in Adults 18-49 (+17% - 1.4/5 vs. 1.2/4) to stand as Tuesday's #1 comedy in both Nielsen measures.

· Fresh Off the Boat grew over its most-recent telecast (on 2/23/16) by 7% in Total Viewers, drawing its biggest audience in 5 weeks, and by 17% in Adults 18-49 to match its highest-rated telecast since early November - since 2/2/16 and 11/3/15, respectively.

The Real O'Neals (830-9pm - 4.0 million and 1.1/4 in AD18-49): ABC's time period premiere of The Real O'Neals delivered the Net's best-ever retention in the 830pm half-hour out of Fresh Off the Boat in Total Viewers (82%) and Adults 18-49 (79%). The new ABC comedy towered over Fox's Grandfathered head-to-head by 2.0 million Total Viewers (4.0 million vs. 2.0 million) and 38% among Adults 18-49 (1.1/4 vs. 0.8/3).

· The Real O'Neals posted a 13-week high for ABC in Tuesday's 830pm time slot among Adults 18-49 (1.1/4) - since 12/8/15.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.5 million and 1.1/4 in AD18-49): Opposite the second hour of NBC's The Voice, ABC's Marvel's Agents of S.H.I.E.L.D. returned for the first time in 3 months steady with its winter finale (on 12/8/15) in Adults 18-49, coming within 2-tenths and tied in audience share (1.1/4 vs. 1.3/4).

Of Kings and Prophets (10-11pm - 3.3 million and 0.8/3 in AD18-49): In the 10 o'clock hour, ABC's debut of Of Kings and Prophets delivered a 7-week high in the time period with Adults 18-49 (0.8/3) - since 1/19/16.

Quick Take for Tuesday, March 8, 2016 (Fast Affiliate Live + Same Day Ratings)

"Fresh Off the Boat" Tops Fox's "New Girl" to Stand as Tuesday's No. 1 Comedy

"The Real O'Neals" Posts the Best-Ever Retention at 8:30 p.m. Out of "FOTB"

ABC's "S.H.I.E.L.D." Returns Steady With Its Winter Finale in Adults 18-49

"Of Kings and Prophets" Debuts With a 7-Week Time-Slot High in Adults 18-49

Tuesday Night (03/08/16) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat": L3 = 6.7 million/1.9 rating, L7 = 7.3 million/2.0 rating and MP+35 = 2.8 rating

"The Real O'Neals": L3 = 5.4 million/1.5 rating and L7 = 5.9 million/1.6 rating

"S.H.I.E.L.D.": L3 = 5.5 million/1.8 rating and L7 = 6.2 million/2.0 rating

"Of Kings and Prophets": L3 = 4.7 million/1.1 rating and L7 = 5.3 million/1.2 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.9 million and 1.4/5 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" dominated the 100th episode of Fox's "New Girl" by 2.2 million Total Viewers (4.9 million vs. 2.7 million) and scored its largest-ever advantage over the Fox comedy in Adults 18-49 (+17% - 1.4/5 vs. 1.2/4) to stand as Tuesday's No. 1 comedy in both Nielsen measures.

· "Fresh Off the Boat" grew over its most recent telecast (on 2/23/16) by 7% in Total Viewers, drawing its biggest audience in 5 weeks, and by 17% in Adults 18-49 to match its highest-rated telecast since early November - since 2/2/16 and 11/3/15, respectively.

"The Real O'Neals" (8:30-9:00 p.m. - 4.0 million and 1.1/4 in AD18-49):

ABC's time-period premiere of "The Real O'Neals" delivered the Net's best-ever retention in the 8:30 p.m. half-hour out of "Fresh Off the Boat" in Total Viewers (82%) and Adults 18-49 (79%). The new ABC comedy towered over Fox's "Grandfathered" head-to-head by 2.0 million Total Viewers (4.0 million vs. 2.0 million) and 38% among Adults 18-49 (1.1/4 vs. 0.8/3).

· "The Real O'Neals" posted a 13-week high for ABC in Tuesday's 8:30 p.m. time slot among Adults 18-49 (1.1/4) - since 12/8/15.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.5 million and 1.1/4 in AD18-49):

Opposite the second hour of NBC's "The Voice," ABC's "Marvel's Agents of S.H.I.E.L.D." returned for the first time in 3 months steady with its winter finale (on 12/8/15) in Adults 18-49, coming within 2-tenths and tied in audience share (1.1/4 vs. 1.3/4).

"Of Kings and Prophets" (10:00-11:00 p.m. - 3.3 million and 0.8/3 in AD18-49):

In the 10 o'clock hour, ABC's debut of "Of Kings and Prophets" delivered a 7-week high in the time period with Adults 18-49 (0.8/3) - since 1/19/16.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/8/16.





  [march 2016]  
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M
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F
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· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NEW GIRL (FOX)
· OF KINGS AND PROPHETS (ABC)
· REAL O'NEALS, THE (ABC)
· VOICE, THE (NBC)





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