or


[03/10/16 - 08:14 AM]
ABC's "American Crime" Finale Matches a 7-Week High Among Adults 18-49
ABC spins the numbers for Wednesday, March 9.

[via press release from ABC]

ABC's American Crime Finale Grows to a 5-Week High in Viewers and a 7-Week High in AD18-49

Info on ABC's Wednesday, ahead of the regular press release.

American Crime (10-11pm - 3.7 million and 0.9/3 in AD18-49): In the 10 o'clock hour, ABC's second season finale of American Crime grew over the prior week by 16% in Total Viewers (3.7 million vs. 3.2 million) and 13% in Adults 18-49 (0.9/3 vs. 0.8/3), marking its most-watched telecast in 5 weeks and matching a 7-week high among young adults - since 2/3/16 and 1/20/16, respectively. In the most recent round of Live + 7 Day data (w/o 2/15/16) released on Monday, American Crime nearly doubled (+88%) its L+SD Adult 18-49 rating after 7 days of TV playback to match its largest-ever L+7 playback lift.

Quick Take for Wednesday, March 9, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's "American Crime" Finale Matches a 7-Week High Among Adults 18-49

Wednesday (03/09/16) - ABC Total Viewer and Adult 18-49 Projections:

"American Crime": L3 = 5.7 million/1.3 rating and L7 = 6.4 million/1.5 rating

Live + Same Day Results:

"American Crime" (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49):

Despite the lower-rated repeat lead-in, ABC's second season finale of "American Crime" grew over the prior week by 16% in Total Viewers (3.7 million vs. 3.2 million) and 13% in Adults 18-49 (0.9/3 vs. 0.8/3), marking its most watched telecast in 5 weeks and matching a 7-week high among young adults - since 2/3/16 and 1/20/16, respectively.

· TV Playback Gains: On average this season, "American Crime" jumps +56% among Adults 18-49 from Live + SD to Live + 3 (from a 1.0 rating to a 1.5 rating) and +70% from L+SD to L+7 (from a 1.0 to a 1.7).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/09/16. 2015-16 L+3=9/21/15-2/28/16 and L+7=9/21/15-2/21/16.





  [march 2016]  
S
M
T
W
T
F
S
  


· AMERICAN CRIME (ABC)





most recent ratings | view all posts
[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.

[11/02/19 - 08:31 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Returns on Top in Demos
FOX's weekly telecast claims the adults 18-49 crown while CBS is the most-watched network.

[11/01/19 - 08:14 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Top Halloween
The network's NFL coverage cruises to victory in total viewers and adults 18-49.

[10/31/19 - 08:12 AM]
Wednesday's Broadcast Ratings: More Than 21 Million Tune in for World Series Finale
FOX's coverage of Game 7 eclipses the evening in all categories.