Live+3: ABC's Quantico Tops Sunday as the Night's #1 Broadcast Program in AD18-49
Live + 3 Day data for Sunday, 3/6/16
ABC's Quantico jumped to a 2.1 rating among Adults 18-49 in the L+3 numbers and emerged as Sunday's #1 broadcast program, leapfrogging over Fox's Family Guy (2.0 rating) and The Simpsons (1.6 rating) and NBC's Dateline (1.7 rating). In the L+SD numbers, the ABC drama stood 2-tenths behind both Fox comedies and 3-tenths behind Dateline.
· Quantico nearly doubled its L+SD Adult 18-49 rating, catapulting +91% after just 3 days of TV playback. On a percentage basis, the ABC drama was the week's #1 gainer in playback on the major networks among young adults.
· Based on TV playback data through 24 weeks of the 2015-16 season, ABC's Quantico almost doubles its L+SD rating (+93%) to stand as the season's largest gainer in playback for any program on the broadcast networks among Adults 18-49. The new ABC drama is also the #1 gainer on the broadcast networks in Total Viewers this season on a percentage basis, growing by +70% after just 3 days of TV playback.
At 9pm, ABC's The Family posted a much larger playback jump in its regular time period versus its special preview in Adults 18-49 (+63% vs. +40%). The freshman ABC drama was Sunday's 2nd-biggest broadcast gainer in playback among young adults (tied with CBS' CSI: Cyber), behind only Quantico.
· After trailing 1-tenth behind among Adults 18-49 in L+SD, the freshman ABC drama moved into a tie with CBS' veteran The Good Wife in the 9pm hour (1.3 rating).
ABC moved up from the #3 broadcast network on Sunday in L+SD to rank #1 in L+3 among Adults 18-49 (1.5 rating), tying Fox and beating CBS (1.4 rating) and NBC (1.4 rating) by 7% each.
Source: The Nielsen Company, as dated. Weekly ranks based on regular, original telecasts only.