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[04/24/16 - 08:34 AM]
"SNL" Tribute to Prince Ranks #1 for the Night in the Metered Markets; Stanley Cup Hockey Wins Primetime in 18-49
NBC spins the numbers for Saturday, April 23.
[via press release from NBC]

"SATURDAY NIGHT LIVE" TRIBUTE TO PRINCE IS THE #1 TELECAST OF THE NIGHT ON THE BIG 4 IN METERED-MARKET HOUSEHOLDS AND IN 18-49 IN THE LOCAL PEOPLE METERS

In Late-Night Metered-Market Household Averages for Saturday Night:

· The April 23 telecast of "Saturday Night Live," a "Goodnight Sweet Prince" tribute episode, averaged a 4.5 rating, 11 share in household results from the 56 markets metered by Nielsen Media Research and a 2.1/11 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranked as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those networks in both measures.

· "Saturday Night Live" earned its highest metered-market household rating since Feb. 6 (5.1 with host Larry David and musical guest The 1975) and highest 18-49 rating in the local people meters since Feb. 13 (2.3 with host Melissa McCarthy and musical guest Kanye West).

Saturday Primetime Ratings:

· Regarding Saturday's primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sporting events. As those preliminary numbers stand, NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey ranks #1 for the night in adults 18-49 among the Big 4 networks and is also #1 among those nets in adults 18-34, adults 25-54, women 18-49 (tie), women 18-34 and all key adult-male demos, leading six of six half-hours in adults 18-49. In these preliminary numbers, Stanley Cup Playoff hockey grows by +71% from its first half-hour to its sixth in adults 18-49 (from a 0.7 rating to a 1.2) and by +50% or 1.2 million persons in total viewers (2.3 million to 3.5 million).

· In metered-market results, which are time zone-adjusted, last night's NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the St. Louis Blues at the Chicago Blackhawks, posted a 2.0 rating, 4 share in household results from the 56 markets metered by Nielsen Media Research. The telecast grew +14% versus the comparable year-ago game (2.00 vs. 1.75 on for Predators-Blackhawks on April 25, 2015).

· Last night's Stanley Cup Playoff hockey ranked #1 among the Big 4 networks in adults 18-49 in the Local People Meters (with a 1.5 rating, 6 share from 8-11 p.m. in those 25 LPM markets), leading six of six half-hours.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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