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DISCOVERY CHANNEL DOMINATES APRIL WITH MORE TOP TEN UNSCRIPTED CABLE SERIES WITH MEN THAN ANY OTHER NETWORK
(Los Angeles) - Discovery Channel dominated cable for the month of April, owning more top 10 unscripted cable series than any other network among M25-54 and M18-49.
Among M25-54, Discovery owned the top 3 unscripted shows on cable with DEADLIEST CATCH leading the pack as the #1 rated unscripted show on all of cable followed by NAKED AND AFRAID (#2) and STREET OUTLAWS: NEW ORLEANS (#3).
Discovery also impressively claimed April's no. 1 unscripted cable series in M25-54 & M18-49 across 5 nights of the week. Motor Mondays, a staple line-up of gear shows, claimed the top 2 spots for M25-54 with STREET OUTLAWS: NEW ORLEANS (#1) and MISFIT GARAGE (#2).
Discovery is pacing as cable's #1 network for CY16 to-date in M25-54 excluding sports, claiming more top 10 unscripted series than any other network. Freshman series DIESEL BROTHERS and STREET OUTLAWS: NEW ORLEANS also remain the year's top 2 new unscripted cable series among men.
Source: The Nielsen Company, L+3 TP-based coverage area data (CY16 to-date #1 network claim is program-based, strict daypart, excl. breakouts); "best ever" stories & quoted % changes based on ratings (2 decimals), network/program ranks based on 000s; program rankers excl. breakouts, programs < 5 min, program-level specials, sports, news, talk shows, movies/documentaries; YTD program ranker also excl. single TC. Generic references refer to P25-54; "men" references refer to M25-54.
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