[05/14/16 - 08:36 AM]
"Grimm" Retains 100% Week to Week in Adults, Men and Women 18-34 and Men 18-49
NBC spins the numbers for Friday, May 13.

[via press release from NBC]

Friday Primetime Results:

"Grimm" (0.7/3 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET):

· Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.74 in these prelim fast-affiliate ratings).

· Is running within 0.1 of its prior telecast in 18-49 (0.7 vs. 0.8 on April 29).

· Despite last week's preemption, is retaining 100% week to week in adults, men and women 18-34 and men 18-49.

· Will increase dramatically from these numbers via time-shifting:

· L+7: "Grimm" has increased by +89% this season in 18-49 rating (from a 0.90 to a 1.70) and more than 2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

· L+3: The prior telecast of "Grimm" grew by +75% in 18-49 going from L+SD to L+3 (0.79 to 1.38) and 1.7 million persons in total viewers (3.8 million to 5.5 million).

· The +75% gain in 18-49 was the biggest 18-49 lift of the night on the Big 4.

· Upscale: "Grimm" is capturing a solid upscale audience this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Dateline NBC" (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET):

· Despite the 10 p.m. hour, grows +13% from half-hour to half-hour in adults 18-49 (0.8 to 0.9), +9% in adults 25-54 (1.1 to 1.2) and +7% in women 25-54 (1.4 to 1.5).

· Ties for #2 in the time period among ABC, CBS and NBC in women 18-49.

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +37% in 18-49 going from L+SD to L+3 (0.92 to 1.26) and more than 1.1 million persons in total viewers (4.7 million to 5.8 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

"Caught on Camera With Nick Cannon" (0.6/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET):

· Ties for #2 in the time period among the Big 4 networks in adults 25-54, adults 18-34 and all key adult-male demos.

· Ranks #2 outright among those nets in women 18-34.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.8/4; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [may 2016]  


most recent ratings | view all posts
[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.

[12/02/19 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Remain on Top
The network cruises to victory in all categories last night.

[12/01/19 - 09:23 AM]
Saturday's Broadcast Ratings: College Football Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[11/30/19 - 08:55 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Win Demo Race
The network takes home the adults 18-49 honors while CBS remains the most-watched broadcaster.

[11/29/19 - 11:18 AM]
Thursday's Broadcast Ratings: NFL Wins Thanksgiving for NBC
The network's primetime telecast of the Saints at Falcons dominates the night in all categories.

[11/29/19 - 08:03 AM]
Wednesday's Broadcast Ratings: CBS Originals Top Viewers, Demos
A new "Survivor: Island of the Idols" is the evening's most-watched program.

[11/27/19 - 08:12 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"NCIS" helps push the Eye in front among both categories.

[11/26/19 - 08:13 AM]
Monday's Broadcast Ratings: ABC, FOX & NBC All Share Demo Honors
The Alphabet however is the most-watched network overall last night.

[11/25/19 - 08:16 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with NFL Coverage
"Sunday Night Football" puts the network in front among total viewers and adults 18-49.

[11/24/19 - 09:07 AM]
Saturday's Broadcast Ratings: College Football on ABC Holds Off Competition
The Alphabet edges FOX in both total viewers and adults 18-49 last night.