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[05/14/16 - 08:36 AM]
"Grimm" Retains 100% Week to Week in Adults, Men and Women 18-34 and Men 18-49
NBC spins the numbers for Friday, May 13.

[via press release from NBC]

Friday Primetime Results:

"Grimm" (0.7/3 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET):

· Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.74 in these prelim fast-affiliate ratings).

· Is running within 0.1 of its prior telecast in 18-49 (0.7 vs. 0.8 on April 29).

· Despite last week's preemption, is retaining 100% week to week in adults, men and women 18-34 and men 18-49.

· Will increase dramatically from these numbers via time-shifting:

· L+7: "Grimm" has increased by +89% this season in 18-49 rating (from a 0.90 to a 1.70) and more than 2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

· L+3: The prior telecast of "Grimm" grew by +75% in 18-49 going from L+SD to L+3 (0.79 to 1.38) and 1.7 million persons in total viewers (3.8 million to 5.5 million).

· The +75% gain in 18-49 was the biggest 18-49 lift of the night on the Big 4.

· Upscale: "Grimm" is capturing a solid upscale audience this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Dateline NBC" (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET):

· Despite the 10 p.m. hour, grows +13% from half-hour to half-hour in adults 18-49 (0.8 to 0.9), +9% in adults 25-54 (1.1 to 1.2) and +7% in women 25-54 (1.4 to 1.5).

· Ties for #2 in the time period among ABC, CBS and NBC in women 18-49.

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +37% in 18-49 going from L+SD to L+3 (0.92 to 1.26) and more than 1.1 million persons in total viewers (4.7 million to 5.8 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

"Caught on Camera With Nick Cannon" (0.6/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET):

· Ties for #2 in the time period among the Big 4 networks in adults 25-54, adults 18-34 and all key adult-male demos.

· Ranks #2 outright among those nets in women 18-34.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.8/4; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [may 2016]  
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· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)





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