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[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[via press release from NBC]

"GRIMM" GROWS +29% IN 18-49 AND +24% IN TOTAL VIEWERS VS. LAST WEEK'S FAST-AFFIL RATINGS, MATCHES ITS 18-49 HIGH SINCE MARCH 18

"DATELINE" INCREASES WEEK TO WEEK

THIS SEASON, "GRIMM" IS AVERAGING AN +88% LIFT GOING FROM L+SD TO L+7; LAST WEEK'S "GRIMM" LOCKED UP THE BIGGEST L+3 INCREASE OF THE NIGHT

Friday Primetime Results:

"Grimm" (0.9/4 in 18-49, 4.1 million viewers overall from 8-10 p.m. ET):

· Grows +29% versus last week's 0.7 in these preliminary fast-affiliate ratings in 18-49 and +13% versus last week's 0.8 in official nationals.

· In total viewers, jumps +24 versus last week's 3.325 million in fast-affiliate results and +22% versus last week's 3.394 million in official nationals.

· Matches its 18-49 high since March 18 (1.0).

· Delivers its most-watched telecast since April 8 (4.250 million).

· Ranks #2 in the time period among the Big 4 nets in adults 18-49, men 18-49, women 18-49 (tie), adults 25-54, men 25-54 and women 25-54.

· Will increase dramatically from these numbers via time-shifting:

· L+7: "Grimm" has increased by +88% this season in 18-49 rating (from a 0.90 to a 1.69) and 2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

· L+3: The prior telecast of "Grimm" grew by +84% in 18-49 going from L+SD to L+3 (0.75 to 1.38) and 2.0 million persons in total viewers (3.4 million to 5.4 million).

· The +84% gain in 18-49 was the biggest 18-49 lift of the night on the Big 4.

· Upscale: "Grimm" is capturing a solid upscale audience this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Dateline NBC" (0.9/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET):

· Grows +13% week to week in 18-49 (0.9 vs. 0.8) and +2% in total viewers (4.247 million vs. 4.177 million).

· Despite the 10 p.m. hour increases half-hour to half-hour in adults, men and women 25-54 and total viewers.

· Ranks #2 in the time period among ABC, CBS and NBC in adults 18-49, adults 25-54 and all other key demos.

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +36% in 18-49 going from L+SD to L+3 (0.83 to 1.13) and 1.2 million persons in total viewers (4.2 million to 5.4 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [may 2016]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)





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