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[07/01/16 - 08:38 AM]
"Greatest Hits" Opens at a 3-Year Summertime Time-Slot High in Adults 18-49
ABC spins the numbers for Thursday, June 30.

[via press release from ABC]

ABC Greatest Hits Opens with Multi-Year Summertime Time Slot Highs

ABC Thursday Prime (8-11pm - 4.0 million and 0.9/4 in AD18-49): With BattleBots, the debut of Greatest Hits and a repeat of the Match Game pilot, ABC took second on Thursday night in Total Viewers (4.0 million) and Adults 18-49 (0.9/4), outdrawing an Olympic Trials-boosted NBC in viewers (3.6 million) and tying with young adults.

BattleBots (8-9pm - 3.6 million and 0.9/4 in AD18-49): Leading off the night against NBC's Olympic Trials from 8-9pm, ABC's BattleBots held 92% of its week-ago 2-hour premiere delivery in Total Viewers (3.6 million vs. 3.9 million) Adults 18-49 (0.9/4 vs. 1.0/4) and grew 20% in Women 18-34.

· BattleBots continued to deliver solid time period growth for ABC, topping original programming on the same night last year by 29% in Adults 18-49 (Astronaut Wives Club on 7/2/15 = 0.7/3).

Greatest Hits (9-10pm - 4.8 million and 1.1/4 in AD18-49): Building on its lead-in by 22% in Adults 18-49 at 9pm against CBS' Big Brother, ABC's debut of Greatest Hits (1.1/4) defeated its freshman competition in the hour by 10% on NBC (Spartan: Ultimate Team Challenge = 1.0/4) and doubled it on Fox (+120% over Home Free = 0.5/2).

· Greatest Hits greatly improved its time slot for ABC from the year-ago night with original programming (Mistresses on 7/2/15 = 3.0 million and 0.6/3) by 60% in Total Viewers and 83% in Adults 18-49. Greatest Hits drew ABC's biggest summertime (Memorial Day-Labor Day) audience with regular programing in the hour since August 2014 and tied its best Adult 18-49 rating since May 2013 - since 8/21/14 and 5/30/13, respectively.

Match Game-R (10-11pm - 3.7 million and 0.9/3 in AD18-49): At 10pm, a repeat of last week's Sunday debut telecast of Match Game won the 10 o'clock hour in Total Viewers (3.7 million) and Adults 18-49 (0.9/4), more than doubling NBC's first-run Aquarius with young adults (2.0 million and 0.4/2).

Quick Take for Thursday, June 30, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's 'BattleBots' Grows Its Time Period by 29% Year to Year in Adults 18-49

'Greatest Hits' Opens at a 3-Year Summertime Time-Slot High in Adults 18-49

Thursday (6/30/16) - ABC Viewer and Adult 18-49 Projections

"BattleBots": L3 = 4.1 million/1.0 rating and L7 = 4.3 million/1.1 rating

"Greatest Hits": L3 = 5.4 million/1.3 rating and L7 = 5.6 million/1.4 rating

Live + Same Day Results:

ABC Thursday Prime (8:00-11:00 p.m. - 4.0 million and 0.9/4 in AD18-49):

With "BattleBots," the debut of "Greatest Hits" and a repeat of the "Match Game" pilot, ABC took second on Thursday night in Total Viewers (4.0 million) and Adults 18-49 (0.9/4), outdrawing an "Olympic Trials"-boosted NBC in viewers (3.6 million) and tying with young adults.

"BattleBots" (8:00-9:00 p.m. - 3.6 million and 0.9/4 in AD18-49):

Leading off the night against NBC's "Olympic Trials" from 8:00-9:00 p.m., ABC's "BattleBots" held 92% of its week-ago 2-hour premiere delivery with Total Viewers (3.6 million vs. 3.9 million) and 90% in Adults 18-49 (0.9/4 vs. 1.0/4), while growing 20% in Women 18-34.

· "BattleBots" continued to deliver solid time-period growth for ABC, topping original programming on the same night last year by 29% in Adults 18-49 ("Astronaut Wives Club" on 7/2/15 = 0.7/3).

"Greatest Hits" (9:00-10:00 p.m. - 4.8 million and 1.1/4 in AD18-49):

Building on its lead-in by 22% in Adults 18-49 at 9:00 p.m. against CBS' "Big Brother," ABC's debut of "Greatest Hits" (1.1/4) defeated its freshman competition in the hour by 10% on NBC ("Spartan: Ultimate Team Challenge" = 1.0/4) and more than doubled it on Fox (+120% over "Home Free" = 0.5/2).

· "Greatest Hits" greatly improved its time slot for ABC from the year-ago night with original programming ("Mistresses" on 7/2/15 = 3.0 million and 0.6/3) by 60% in Total Viewers and 83% in Adults 18-49. The new unscripted series drew ABC's biggest summertime audience (Memorial Day-Labor Day) with regular programing in the hour since August 2014 and tied its best Adult 18-49 rating since May 2013 - since 8/21/14 and 5/30/13, respectively.

"Match Game-R" (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49):

At 10:00 p.m., a repeat of last week's Sunday debut telecast for "Match Game" won the 10 o'clock hour in Total Viewers (3.7 million) and Adults 18-49 (0.9/4), more than doubling NBC's first-run "Aquarius" with young adults (2.0 million and 0.4/2).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings for 6/30/16, unless otherwise specified.





  [july 2016]  
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M
T
W
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F
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· AQUARIUS (NBC)
· ASTRONAUT WIVES CLUB, THE (ABC)
· BATTLEBOTS (DISCOVERY)
· BIG BROTHER (CBS)
· GREATEST HITS (ABC)
· HOME FREE (FOX)
· MATCH GAME (ABC)
· MISTRESSES (ABC)
· SPARTAN: ULTIMATE TEAM CHALLENGE (NBC)





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