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[08/06/16 - 03:36 PM]
Friday's Broadcast Ratings: Olympic Games Open on Top for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (8/5/16):

NBC (27.260 million viewers, #1; adults 18-49: 7.7, #1) was of course the network to beat on Friday with the debut of its "Olympic Games Rio 2016" (27.260 million viewers, #1; adults 18-49: 7.7, #1) coverage.

ABC (2.988 million viewers, #3; adults 18-49: 0.6, #2) then was king of the leftovers with its mix of "Shark Tank" (2.940 million viewers, #6; adults 18-49: 0.6, #T2), "Primetime: What Would You Do?" (2.683 million viewers, #7; adults 18-49: 0.6, #T2) and "20/20" (3.343 million viewers, #5; adults 18-49: 0.6, #T2).

Next up was CBS (3.727 million viewers, #2; adults 18-49: 0.5, #3) with repeats of "NCIS: Los Angeles" (3.566 million viewers, #3; adults 18-49: 0.5, #T5), "Hawaii Five-0" (3.501 million viewers, #4; adults 18-49: 0.5, #T5) and "Blue Bloods" (4.115 million viewers, #2; adults 18-49: 0.5, #T5).

FOX (1.320 million viewers, #4; adults 18-49: 0.4, #4) likewise offered up a second run "MasterChef" (1.320 million viewers, #8; adults 18-49: 0.4, #8).

And finally, The CW (0.847 million viewers, #5; adults 18-49: 0.2, #5) closed out night with repeats of "Masters of Illusion" (0.850 million viewers, #10; adults 18-49: 0.2, #T9), "Masters of Illusion" (0.768 million viewers, #11; adults 18-49: 0.2, #T9) and "Penn & Teller: Fool Us" (0.885 million viewers, #9; adults 18-49: 0.2, #T9).

Week-to-week changes (adults 18-49):
-14.29% - 20/20

Year-to-year changes (adults 18-49):
-33.33% - 20/20

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following the Olympics.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/7/15):

NBC (4.348 million viewers, #2; adults 18-49: 0.9, #T1) shared the demo crown on Friday with its duo of "America's Got Talent" (3.947 million viewers, #7; adults 18-49: 0.8, #5) and "Dateline NBC" (5.150 million viewers, #2; adults 18-49: 1.1, #1).

ABC (4.127 million viewers, #3; adults 18-49: 0.9, #T1) likewise claimed the top spot with its mix of "Shark Tank" (4.363 million viewers, #4; adults 18-49: 0.9, #T3), "Primetime: What Would You Do?" (4.072 million viewers, #5; adults 18-49: 1.0, #2) and "20/20" (3.949 million viewers, #6; adults 18-49: 0.9, #T3).

Next up was CBS (4.580 million viewers, #1; adults 18-49: 0.6, #3) and its repeat trio of "Elementary" (3.442 million viewers, #8; adults 18-49: 0.5, #9), "Hawaii Five-0" (4.972 million viewers, #3; adults 18-49: 0.7, #T6) and "Blue Bloods" (5.328 million viewers, #1; adults 18-49: 0.7, #T6).

Meanwhile, FOX (1.330 million viewers, #4; adults 18-49: 0.5, #4) offered up second runs of "MasterChef" (1.665 million viewers, #9; adults 18-49: 0.6, #8) and "Gotham" (0.996 million viewers, #13; adults 18-49: 0.3, #T10).

And finally, a new "Masters of Illusion" (1.317 million viewers, #10; adults 18-49: 0.3, #T10) and repeats of "Whose Line Is It Anyway?" (1.067 million viewers, #12; adults 18-49: 0.3, #T10) and "Penn & Teller: Fool Us" (1.249 million viewers, #11; adults 18-49: 0.3, #T10) closed out the evening on The CW (1.220 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.3 and 0.3 rating, respectively.

Week-to-week changes (adults 18-49):
+25.00% - Primetime: What Would You Do?
+12.50% - 20/20
+10.00% - Dateline NBC
0.00% - Masters of Illusion

Year-to-year changes (adults 18-49):
-8.33% - Dateline NBC
-16.67% - Primetime: What Would You Do?
-18.18% - 20/20
-25.00% - Masters of Illusion

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "CBS Summer Showcase," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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