INVESTIGATION DISCOVERY HAS BEST JULY EVER IN PRIME AND TOTAL DAY AMONG P25-54
Investigation Discovery (ID) celebrated its best July ever in prime delivery among P25-54, HH and M25-54, marking 14 consecutive months of YOY prime delivery growth for P25-54 on Live+3 Day viewing. ID also had its best July ever in total day delivery for P25-54 and W25-54, ranking as the #2 network in total day delivery among W25-54 for ad-supported cable, behind only HGTV.
The heat of the summer fueled seven original series to average more than one million P2+ viewers in July, including newcomer series THE VANISIHING WOMEN (1.315M P2+), SIX DEGREES OF MURDER (1.255M P2+) and CORONER: I SPEAK FOR THE DEAD (1.240M P2+).
ID continues to post strong year-over-year growth in prime and also maintains its reign as the #1 network for length of tune in all of television for W25-54 in total day, and #1 in all of cable for W25-54 in prime.
2016 YTD vs. 2015 YTD: Primetime Delivery (L+3 Day data)
P2+ +9% (976k vs. 896k)
HH +9% (808k vs. 739k)
P25-54 +8% (424k vs. 392k)
W25-54 +7% (278k vs. 261k)
P18-49 +5% (324k vs. 309k)
2016 YTD vs. 2015 YTD: Total Day Delivery (L+3 Day data)
P2+ +3% (699k vs. 681k)
HH +3% (601k vs. 586k)
P25-54 +4% (330k vs. 316k)
W25-54 +5% (222k vs. 212k)
P18-49 +2% (254k vs. 250k)
Source: Nielsen, 12/31/07-7/31/16, L+3 Day data, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a). Time Period based data for Dayparts and ASCO Ranks.