[08/08/16 - 01:23 PM]
Science Channel Delivers Highest Rated July Ever Among Total Viewers and Adults 25-54 in July 2016
Science Channel further spins the numbers for the month of July.

[via press release from Science Channel]


Freshman Series UNEARTHED Averages 693,000 Viewers for the Month

Coming off the heels of three consecutive quarters (4Q15, 1Q16, 2Q16) with year-over-year growth among Adults 25-54 and Adults/Men/Women 18-49, Science Channel begins 3Q16 with its highest rated July ever among Total Viewers, Adults and Women 25-54 with double-digit gains vs. July 2015 in Primetime and Total Day in L+3. In Total Day the network had its highest rated July on record among Total Viewers P2+, Adults and Women 25-54, and Women 18-49.

In Primetime, Science Channel was up +13% among Adults 25-54 while also posting double-digit ratings gains in Men 25-54 (+15%), Women 25-54 (+18%), Persons 18-49 (+15%), Men 18-49 (+13%), and Total Viewers P2+ (+13%) for the month vs. July 2015.

In Total Day in July, Science Channel delivered growth vs. July 2015 with a +20% increase in Adults 25-54 while posting ratings gains among Men 25-54 (+23%), Women 25-54 (+14%), Persons 18-49 (+25%), Men 18-49 (+18%) and in Total Viewers P2+ (+22%).

Freshman series UNEARTHED, which premiered on July 5, was the network's most watched series this month with an average of 693,000 Total Viewers P2+. The series ranked as the network's third most watched series this year (year to date) in Total Viewers P2+ and the third most watched original program in 2016 (year to date) among Adults 25-54. Additionally, OUTRAGEOUS ACTS OF SCIENCE averaged 484,000 Total Viewers P2+ in July, up +41% vs. Science Channel's Primetime averages; among Adults 25-54, the series was up +42% vs. Science Channel Primetime averages.

Source: Nielsen, L+3 Program Based Dayparts Data. Series rank among premieres only.

  [august 2016]  


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