ABC's Sunday Game Shows Surge Against Olympics Closing Ceremony

ABC Sunday Prime (7-11pm - 4.6 million and 0.9/3 in AD18-49): With its Sunday Fun & Games block opposite NBC's Summer Olympics Closing Ceremony and The Voice special, ABC took second on Sunday night in Total Viewers (4.6 million) and Adults 18-49 (0.9/3).

Despite the Olympic competition, all 3 of Sunday game shows grew over the prior week in viewers and young adults:

· At 8pm, Celebrity Family Feud built week to week by 8% in Total Viewers (5.5 million vs. 5.1 million) and 10% in Adults 18-49 (1.1/4 vs. 1.0/3).

· At 9pm, The $100,000 Pyramid surged week to week by 20% in Total Viewers (4.8 million vs. 4.0 million) and 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

· At 10pm, Match Game jumped week to week by 24% in Total Viewers (4.2 million vs. 3.4 million) and 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

Quick Take for Sunday, August 21, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony

Sunday Night (8/21/16) - ABC Total Viewer and Adult 18-49 Projections

"Celebrity Family Feud": L3 = 6.1 million/1.3 rating and L7 = 6.2 million/1.4 rating

"The $100,000 Pyramid": L3 = 5.3 million/1.1 rating and L7 = 5.4 million/1.2 rating

"Match Game": L3 = 4.6 million/1.1 rating and L7 = 4.7 million/1.2 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 4.6 million and 0.9/3 in AD18-49):

With its Sunday Fun & Games block opposite NBC's Summer Olympics Closing Ceremony and "The Voice" special, ABC took second on Sunday night in Total Viewers (4.6 million) and Adults 18-49 (0.9/3). Despite the Olympic competition, all 3 of ABC's Sunday game shows grew over the prior week in viewers and young adults.

"Celebrity Family Feud" (8:00-9:00 p.m. - 5.5 million and 1.1/4 in AD18-49):

At 8:00 p.m., ABC's "Celebrity Family Feud" built week to week by 8% in Total Viewers (5.5 million vs. 5.1 million) and 10% in Adults 18-49 (1.1/4 vs. 1.0/3).

"The $100,000 Pyramid" (9:00-10:00 p.m. - 4.8 million and 1.0/3 in AD18-49):

At 9:00 p.m., ABC's "The $100,000 Pyramid" surged week to week by 20% in Total Viewers (4.8 million vs. 4.0 million) and 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

"Match Game" (10:00-11:00 p.m. - 4.2 million and 0.9/3 in AD18-49):

At 10 o'clock, ABC's "Match Game" jumped week to week by 24% in Total Viewers (4.2 million vs. 3.4 million) and 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/21/16.