EPISODE TWO OF HALLMARK CHANNEL'S ORIGINAL PRIMETIME SERIES 'CHESAPEAKE SHORES' REGISTERS INCREASED DELIVERY
VERSUS SERIES DEBUT AMONG HHs AND W25-54
Episode Averaged 2.4 HH Rating and Reached 2.5 Million Total Viewers on a Live+3 Basis
New York, August 26 - The second episode of Hallmark Channel's newest original primetime series, "Chesapeake Shores," demonstrated growth in delivery versus episode one, including 2% among HHs and 5% among W25-54 on a Live+3 basis. In addition, the episode's Live+3 performance was up significantly over Live+SD deliveries among W25-54 (42%), HHs (32%) and P2+ (33%).
"It is extremely rare to see new scripted series hold steady from episode one to episode two, much less grow," said Bill Abbott, President & CEO, Crown Media Family Networks. "Given the competitive landscape in which we operate, these results are highly encouraging and we are confident that 'Chesapeake Shores' will continue to resonate with viewers."
Other Key Nielsen Highlights (L+3)
· Season premiere averaged a 2.4 HH Rating and 2.5 Million total viewers
· Debut reached nearly 3.1 million unduplicated viewers
"Chesapeake Shores," Abby O'Brien Winters (Meghan Ory) returns to Chesapeake Shores when she receives a panicked phone call from her younger sister Jess, who has renovated the charming Inn at Eagle Point. The Maryland town her father built has many sad memories and Abby, thanks to her demanding career, divorce and young twin daughters, has not had time to spare. Saving the inn from foreclosure means dealing not only with her fractured family but also with Trace Riley (Jesse Metcalfe), the man she left ten years ago. Trace initially poses an obstacle but becomes an unexpected ally and a second chance at finding love.
Source: Nielsen, August 15-21, 2016
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other fresh, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls," "The Middle," "Last Man Standing," "Frasier" and "Little House on the Prairie."
Hallmark Cards, Inc. owns and operates Crown Media Family Networks.
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