or


[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[via press release from Freeform]

Ratings for Summer 2016 (June - August)

Freeform Shines Across Multiple Platforms During Summer 2016

Primetime

During Summer 2016, Freeform delivered the Top 2 scripted basic cable series with "Pretty Little Liars" and "The Fosters" and Top 2 ad-supported cable comedies with "Baby Daddy" and "Young & Hungry" among its core Women 18-34 demographic. The network was the No. 4 basic cable network in Prime in target demographics and placed among the Top 10 basic cable networks in Adults 18-34 (No. 8), Women 18-49 (No. 9), Viewers 12-34 (No. 7) and Females 12-34 (No. 3).

· Freeform reached over 70 million Total Viewers during Summer 2016, 20 million more than MTV (50 million), 32 million more than VH-1 (38 million) and 24 million more than E! (46 million).

· Freeform remains the No. 1 most social TV network with 332 million social engagements season to date across Facebook, Instagram, Tumblr and Twitter, powered by the No. 1 scripted TV show, "Pretty Little Liars" (214 million).

· Freeform's original series amassed over 30 million consumer engagements across digital platforms and Set-Top Box VOD orders.

· Freeform's mobile app was the No. 1 network app in July in time spent viewing with nearly 5 hours of viewing per visitor (288.6 minutes). The app also ranked in the Top 5 in unique visitors among cable networks (No. 2 - 809,000) and overall networks (No. 5) apps, amassing more app uniques than The CW, FOX, Lifetime, VH-1 and MTV.

Original Series

· "Guilt": Building in the weeks leading into its season finale, "Guilt" ranked among the Top 10 scripted series on Mondays at 9 o'clock among key target Adult and Female 18-34 and 12-34 demographics and overall reached 7.6 million Total Viewers, including 3.5 million Adults 18-49 and 2.7 million Viewers 12-34. On digital platforms, "Guilt" added another 3.0 million consumer engagements across digital platforms and VOD/STB.

· "The Fosters": During its critically-acclaimed summer season, "The Fosters" ranked as the No. 1 scripted cable series in the Monday 8 p.m. hour in Total Viewers (1.6 million) and across Adults 18-34 (506,000/0.7 rating), Women 18-34 (410,000/1.2 rating), Adults 18-49 (881,000/0.7 rating), Women 18-49 (696,000/1.1 rating), Viewers 12-34 (739,000/0.8 rating) and Females 12-34 (618,000/1.3 rating). The series generated an additional 4.4 million consumer engagements across digital platforms and VOD/STB.

· Overall, "The Fosters" was the No.2 scripted basic cable series of the summer in Women 18-34 and the No. 2 basic cable drama in Viewers 12-34 and Females 12-34, behind only "Pretty Little Liars."

· The series has reached 6.5 million Total Viewers summer season to date, including 4.1 million Viewers 12-49.

· "The Fosters" posted solid gains over the previous season including by double digits in Adults 18-49 (+15% - 881,000 vs. 766,000) and Women 18-49 (+14% - 696,000 vs. 613,000).

· "Pretty Little Liars": Social media darling "Pretty Little Liars" once again ranked as the No. 1 scripted basic cable series of the summer in Adults 18-34 (984,000/1.4 rating), Viewers 12-34 (1.4 million/1.5 rating) and across key female (12-34/18-34/18-49) demographics, as the No. 1 cable series in its time period in Adults 18-49 (1.4 million/1.1 rating) and No. 1 entertainment cable series in Total Viewers (2.3 million). The series added another 13.2 million consumer engagements across digital platforms and VOD/STB.

· Season to date, "Pretty Little Liars" is the No. 1 most social scripted TV show 214 million Total Engagements across Facebook, Instagram, Tumblr and Twitter:

· No. 1 scripted show on Instagram with 5.8 million Total Fans and 85.8 million Total Engagements

· 3.7 million Twitter followers and holder of the Top 6 most-tweeted scripted telecasts in cable TV history

· Remains one of Snapchat's fastest-growing brands with over 1.6 million Friends

· No. 1 scripted show on Pinterest

· "Dead of Summer": With a cultish social following, "Dead of Summer" was the No. 1 new most social linear summer TV series with over 1.5 million engagements across Facebook, Instagram, Tumblr and Twitter and was the No. 2 new series overall in Females 12-34. Moreover, the series adds nearly 3.5 million consumer engagements with digital platform viewing.

· "Dead of Summer" ranked among the Top 5 cable series in its hour in Women 18-34 (No. 4 - 204,000/0.6 rating) and Females 12-34 (No. 4 - 301,000/0.7 rating) and among the Top 10 in Adults 18-34 (No. 9 - 259,000/0.4 rating) and Viewers 12-34 (No. 10 - 378,000/0.4 rating).

· Wednesday Comedy Block: "Baby Daddy" and "Young & Hungry" were the Top 2 original ad-supported cable comedies of the summer across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, reaching a combined 10 million Total Viewers, including over 5 million Adults 18-49, and generated an additional 6.5 million consumer engagements via digital platform viewing.

· In their time periods, both "Baby Daddy" and "Young & Hungry" ranked as cable's No. 1 series across target 18-34 and 12-34 categories and were the No. 1 original cable comedies in Adults 18-49.

· Both "Baby Daddy" and "Young & Hungry" grew season to season in Total Viewers and among key 18-34, 18-49 and 12-34 demographics.

Source: NTI, Live + 7 U.S. ratings: 5/30/16-8/14/16: Series Ranks: Cable Prime, Originals Only, min. 4x. Reach: NPower, 5/28/16-8/28/16, 6-minute qualifier. Social Media Sources: ListenFirst. Digital: WATCH Freeform, MVPD platforms, Hulu, VOD/STB.





  [august 2016]  
S
M
T
W
T
F
S
 


· BABY DADDY (FREEFORM)
· DEAD OF SUMMER (FREEFORM)
· FOSTERS, THE (FREEFORM)
· GUILT (FREEFORM)
· PRETTY LITTLE LIARS (FREEFORM)
· YOUNG & HUNGRY (FREEFORM)





most recent ratings | view all posts
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.