INVESTIGATION DISCOVERY IS #1 NETWORK FOR WOMEN IN TOTAL DAY DELIVERY IN AUGUST
In a very competitive month, Investigation Discovery (ID) closed out August as the #1 network in total day delivery among W25-54, and the #2 network in total day delivery among P25-54 in all of ad-supported cable. In addition, ID had its best August ever in both prime and total Day delivery for P2+, HH, P25-54 and W25-54.
The season six debut of ID's hit series, HOMICIDE HUNTER: LT. JOE KENDA (Wednesday, 8/24/16 at 10pm) broke the network's record for best season debut of a returning series for delivery of P2+ (1.989 million), HH (1.602M) and P25-54 (799k). The premiere ranked #4 in the timeslot for P2+ and HH delivery in all ad-supported cable.
In addition to HOMICIDE HUNTER, 11 other ID original series averaged more than one million P2+ viewers in August, with the other top performers going to ON THE CASE WITH PAULA ZAHN (1.336M), BETRAYED (1.257M), BLOOD RELATIVES (1.212M), SWAMP MURDERS (1.207M), and DEADLINE: CRIME WITH TAMRON HALL (1.196M).
ID continues to post strong year-over-year growth in prime, specifically among P25-54 with August marking 15 consecutive months of growth, while maintaining its reign as the #1 network for length of tune in all of television for W25-54 in total day, and #1 in all of cable for W25-54 in prime.
2016 YTD vs. 2015 YTD: Primetime Delivery (L+3 Day data)
P2+ +8% (970k vs. 897k)
HH +8% (803k vs. 741k)
P25-54 +8% (420k vs. 390k)
W25-54 +6% (276k vs. 260k)
2016 YTD vs. 2015 YTD: Total Day Delivery (L+3 Day data)
P2+ +3% (695k vs. 676k)
HH +3% (597k vs. 582k)
P25-54 +5% (328k vs. 313k)
W25-54 +4% (220k vs. 211k)
August '16 vs. August '15: Primetime Delivery (L+3 Day data)
P2+ +3% (926k vs. 901k)
HH +2% (768k vs. 752k)
P25-54 +4% (389k vs. 375k)
W25-54 +4% (264k vs. 254k)
August '16 vs. August '15: Total Day Delivery (L+3 Day data)
P2+ +3% (664k vs. 644k)
HH +2% (570k vs. 561k)
P25-54 +7% (313k vs. 293k)
W25-54 +1% (208k vs. 205k)
Source: Nielsen, 12/31/07-8/28/16, L+3 Day data, Prime (M-Su 8p-11p) & Total Day (M-Su 6a-6a), Time Period data for dayparts.
August 2016 Ad-supported Cable Ranks: 8/1/16-8/28/16, Total Day M-Su 6a-6a, L+3 Time Period data, Impressions (000), #1 for W25-54 no exclusions, #2 for P25-54 excluding usual ADSM and NAN for not programming at least 51% of Total Day.